What Do We Do

ShopDeck helps e-commerce merchants set up and manage their D2C

storefront “profitably”.

Proposition For Merchants

D2C selling made as easy as selling on e-com marketplaces

Why build this?

India’s D2C wave has been limited to venture-funded D2C brands today
The art of selling on your own website is not democratised. There are

~500k-1M sellers who can sell D2C but can at best sell on marketplaces

Philosophically - we feel brand owners should spend most of their time

on the product and not on channel optimization

Shopify / Status-quo software solve for work-flow management of

storefront but don’t do enough on “helping” merchants sell well

Our proposition

We have a software + services proposition for the merchant with the goal of

optimising for the merchant's profitability.Our product is an all-in-one

software stack that gives merchants everything they need to sell D2C, i.e.

Storefront, Shipping, Marketing integrations, Communication. Our services

layer works on top of this software stack to achieve profitability for

merchants. Here,



we combine 4-key roles in classic e-commerce setup, all

Relevant For Any D2C Brand As Well

Marketing manager (“top of the funnel”)
Category manager (“products/merchandising”)
Product manager (“website/app metrics”)
Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and

take appropriate actions for merchant’s profitability.Over time, the goal is to

productize our services layer - which we believe will move the baseline of

what merchants expect from a storefront software.

Team And Scale

We’re at ~$10M ARR and had hit profitability earlier in the year. We’ve

recently raised series-B from led by Bessemer Venture Partners (who had

famously led Series A for Shopify in 2010) with participation from Elevation

Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders

Rishabh Verma
Harmin Shah

Role Charter

The Growth Lead will

📌 Growth Lead (Bengaluru)
🏢 ShopDeck
📍 Bengaluru