11 Sep
|
Dermalist Skincare
|
Mumbai
11 Sep
Dermalist Skincare
Mumbai
Performance Marketing Executive
Company: Dermalist
Location: Mumbai, Maharashtra
Work Mode: On-site
Employment Type: Full-time
Experience: 2–4+ years
About the Role
Dermalist is looking for a Performance Marketing Executive with hands-on experience in the D2C skincare/beauty industry. The ideal candidate will be responsible for planning, executing, analysing, and optimising paid marketing campaigns to drive customer acquisition, revenue growth, and overall business performance.
Key Responsibilities
Manage and optimise campaigns across Meta Ads, Google Ads, and other paid platforms.
Drive customer acquisition, conversions, revenue, and scalable growth.
Monitor key metrics including ROAS, CAC, CTR, CPC, CPM, CVR, AOV, and CPA.
Manage campaign budgets and optimise spends across platforms, audiences, products, and campaigns.
Test new audiences, creatives, campaign structures, and offers.
Work closely with Creative, Social Media, Influencer Marketing, Brand, and E-commerce teams.
Analyse campaign performance and provide data-driven recommendations.
Plan performance campaigns for product launches, offers, festive campaigns, and sales.
Conduct competitor and market analysis.
Maintain campaign reports, dashboards, and performance trackers.
Requirements
2–4+ years of relevant experience in Performance Marketing.
Mandatory experience with a D2C skincare/beauty brand.
Strong hands-on experience with Meta Ads Manager and Google Ads.
Good understanding of GA4, tracking, attribution, and performance analytics.
Solid knowledge of D2C customer acquisition, conversion funnels, remarketing, and revenue growth.
Experience managing and scaling paid media budgets.
Strong analytical, problem-solving, and communication skills.
Must be currently based in Mumbai and comfortable working on-site.
Preferred Candidate Profile
Candidates with experience working with established D2C skincare/beauty brands such as Minimalist, mCaffeine, Foxtale, The Derma Co, Hyphen, or similar brands will be
📌 Performance Marketing Executive (Mumbai)
🏢 Dermalist Skincare
📍 Mumbai