11 Sep
|
Samsonite Group APAC & Middle East
|
Mumbai
11 Sep
Samsonite Group APAC & Middle East
Mumbai
About Us
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Job Description
Lead the overall digital media strategy and planning across brands, ensuring alignment with marketing priorities, brand objectives and business goals.
Own full-funnel digital media planning across awareness, consideration, traffic, retargeting, conversion and e-commerce-led campaigns.
Lead media planning and execution across key platforms including Meta, Google, YouTube, LinkedIn, DV360,
Programmatic, marketplace media, Amazon Marketing Services/AMS and other emerging digital ecosystems.
Develop integrated digital media plans that balance brand-building, mid-funnel engagement, performance marketing and business growth.
Lead AMS strategy and execution in partnership with e-commerce, marketplace and agency teams to drive visibility, traffic, search ranking, product consideration and sales performance on Amazon.
Drive marketplace media strategy across Amazon and other e-commerce platforms, ensuring strong campaign integration with product priorities, seasonal moments, current launches and business objectives.
Plan and optimize AMS campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, display, retargeting and other relevant Amazon advertising formats.
Manage large-scale digital media budgets and ensure efficient allocation across platforms, funnels, bra
📌 Manager - Digital Marketing (Mumbai)
🏢 Samsonite Group APAC & Middle East
📍 Mumbai