About Vandan
Vandan is building a modern, trusted brand in spiritual and ritual services, starting with categories such as Vastushanti and Vedic Birth Sanskars. We combine tradition with convenience, technology, and solid customer experience to create a category-defining company. We are looking for a sharp, high-ownership Performance Marketing Lead who can drive growth through paid media, analytics, and execution excellence.

Role Summary
This is not a narrow ads-manager role. You will own customer acquisition through paid channels, use data to improve business decisions, support operational automations, and act as a key marketing coordinator across external partners.

You should be equally comfortable looking at campaign numbers, launching a Meta campaign, building a Razorpay/Shopify page, reviewing lead funnels, and coordinating with creative/SEO partners.

Key Responsibilities
1. Paid Advertising Ownership
● Understand monthly business goals (leads, bookings, CAC, revenue)
● Build acquisition strategy across Meta, Google and relevant channels
● Plan campaign structure, targeting,



budgets and testing roadmap
● Identify creative opportunities and brief content team/agencies
● Launch, monitor and optimize campaigns daily
● Improve CPL, conversion rate, ROAS and lead quality
● Scale winning campaigns systematically

2. Data Analytics & Growth Insights
● Analyze GA4, ad platforms, Microsoft Clarity and internal sales data
● Track funnel performance from click to booking
● Identify drop-offs, friction points and customer behaviour trends
● Build weekly dashboards and actionable reports
● Use data to improve campaigns, website performance and business decisions
● Recommend experiments backed by numbers

3. Sales & Automation Support
● Build or manage simple operational workflows
● Create Razorpay pages / payment flows
● Improve lead routing and follow-up systems
● Support CRM integrations, WhatsApp workflows or lightweight automations
● Help reduce manual effort across

📌 Performance Marketing Lead (India)
🏢 Vandan Pandit
📍 India