AndCircus is looking for an Influencer Marketing Manager who cares more about craft than reach. You'll build and manage a roster of vertical-content creators, prioritizing quality storytelling and brand fit over follower count or vanity metrics.
Key Responsibilities
- Identify, vet, and onboard creators based on content quality, aesthetic fit, and vertical-format storytelling skill — not just follower size
- Build long-term creator relationships over one-off transactional collaborations
- Brief creators clearly to protect creative quality while keeping content authentic to their voice
- Review and give feedback on creator content pre- and post-publish to maintain a high bar
- Track campaign performance with an emphasis on engagement quality, brand sentiment, and content craft — not just reach or impressions
- Negotiate rates and manage contracts, deliverables, and timelines
- Stay plugged into emerging creators and vertical content trends before they go mainstream
What We're Looking For
- 2–4 years of experience in influencer/creator marketing,
ideally with a portfolio of quality-first campaigns
- A discerning eye for content — you can tell positive vertical storytelling from noise
- Strong communication and negotiation skills
- Comfortable saying no to reach-heavy creators who don't fit the brand's visual/content standards
- Experience working directly with creators on scripts, shot lists, or creative direction is a plus
- Data-literate, but not metrics-obsessed — you use numbers to support judgment, not replace it
Nice to Have
- Background in content creation or filming yourself (understands the creator's process)
- Existing relationships with niche/vertical-format creators
- Experience building creator communities, not just campaigns
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: Hybrid remote in Bengaluru, Karnataka (Bengaluru Urban District)