AM - Campaign Management (Gurugram)

AM - Campaign Management (Gurugram)

11 Sep
|
Medanta
|
Gurugram

11 Sep

Medanta

Gurugram

Job Description
About Medanta:
nMedanta is established with the sole mission to deliver world-class, holistic and affordable healthcare through multiple multi-speciality hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore and Ranchi. We have a dedicated function for Clinical Research and manage other healthcare service delivery lines which are Retail Pharmacy, Retail Laboratory and “Care at Home”. We further plan to scale up and expand in few more geographical areas and also identify recent avenues (Academics - Medical College) within the Healthcare eco-system.
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nJob Location - Gurgaon
nWork Days - 6 days week
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nJob Description -
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- Own and drive the repeat revenues and LTVs for existing patients. Plan, execute, and measure campaigns and conversion tests;n
- Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives;n
- Liaise with Doctors through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details;n




- Excellent co-ordination with Doctors towards content creation/approval and campaign execution with growth oriented mindset.n
- Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives;n
- Responsible for planning, organizing and implementing retention / growth led campaigns to increase footfalls, market share through higher penetration and awareness as a Hospital of Desiren
- Strives to achieve Retention goals and targets & evaluate the performance of the team.n
- Provide guidance & support to the team in achieving the desired targetsn
- Define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed;n
- Test and recommend different content themes, formats to generate desired campaign outcomes;Identify campaign trends and insights, and optimize spend and performance based on the insights;n
- Identify growth opportuni

📌 AM - Campaign Management (Gurugram)
🏢 Medanta
📍 Gurugram

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