Job Description
Job Profile:
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nThe role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.
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nKey Responsibilities:
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n1. SFE Framework Implementation
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- Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.n
- Drive process-centric customer engagement through:n
- Regular communication and update mechanismsn
- Strategic customer segmentation and targeted approachn
- Continuous monitoring and refinement of engagement strategiesn
- Create and implement best practices for sales team performance optimizationn

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n2. CRM System Management
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- System Administrationn
- Oversee complete CRM system lifecycle managementn
- Ensure system reliability, performance, and continuous improvementn

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nMaster Data Management
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- Act as adminn
- Maintain and update master data with highest accuracyn




- Implement data governance protocolsn
- Design and deliver comprehensive CRM system training programsn
- Develop user guides and support documentationn
- Monitor user adoption and system utilization metricsn

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n3. Incentive and Rewards Program Management
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- Incentive Program Design and disbursement.n
- Assist Central SFE develop creative incentive structuresn
- Manage incentive program budgetsn
- Incentive calculation and timely and accurate disbursementn
- Implement incentive and target setting framework.n

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n4. Performance Management
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- Manage sales management BI tooln
- Generate excel dashboards, reports and updaten
- Maintain sales, efforts and incentive records for audit.n

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n5. Cross-functional collaboration
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- Collaborate with the Central SFE and manage activities as per the framework.n
- Marketing, medical, analytics, SFE, Training, Supply

📌 SFE Manager (Mumbai)
🏢 Cipla
📍 Mumbai