COWBERRY is seeking a Growth Performance Marketing Architect to lead end-to-end digital growth, app acquisition, lifecycle marketing, retention automation, and revenue optimization initiatives.

Key Responsibilities

- Manage and scale performance marketing across Meta, Google, YouTube, app campaigns, display, and retargeting channels.
- Drive app downloads, user acquisition, activation, engagement, and conversion.
- Build and optimize the complete customer lifecycle:

1. Acquisition

2. Activation

3. Retention

4. Resurrection

5. Expansion

- Develop structured testing frameworks across creatives, targeting, landing pages, funnels, and customer journeys.
- Create and manage WhatsApp automation flows, push notification journeys, and SMS-based retention systems.
- Build churn-reduction, win-back, and resurrection funnels.
- Improve ROAS, CAC, LTV, retention, and conversion metrics through data-driven optimization.




- Identify monetization opportunities through partnerships, integrations, and growth collaborations.

- Analyze campaign and customer data to improve overall growth performance.

Tools & Platforms
- CleverTap
- MSG91
- Shopify Analytics
- Google Analytics (GA4)
- Meta Ads Manager
- Google Ads
- CRM & Marketing Automation Platforms

Requirements

- 4 - 8+ years of experience in Performance Marketing / Growth Marketing.
- Strong expertise in app growth, lifecycle marketing, CRM automation, and retention systems.

- Deep understanding of ROAS, CAC, LTV, retention, and funnel optimization.
- Experience in D2C, subscription, FMCG, wellness, or consumer brands preferred.
- Solid analytical and execution capabilities with a growth-focused mindset.

Pay: ₹60,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Growth HeadC (Surat)
🏢 Cowberry World
📍 Surat