Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building
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Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.
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Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
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Mandatory (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling,
and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
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Mandatory (Company): Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)
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Mandatory (Skill 1): Must be robust with numbers and analytics, able to build the strategy and execute it (directly or with support).
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Mandatory (Skill 2): Must have deep understanding of how modern content ecosystems work.**