Role Overview

We are seeking a strategic and results-driven Senior Digital Marketing Manager to lead our digital marketing function. This role will be responsible for driving lead generation, strengthening brand presence, and executing high-impact digital campaigns. The ideal candidate should bring robust expertise in SEO, SMM, performance marketing, and branding, along with proven experience in managing external agencies and delivering measurable business outcomes.

Key Responsibilities

· Develop and execute comprehensive digital marketing strategies aligned with business objectives

· Drive lead generation campaigns through paid media, SEO, email marketing, and social platforms

· Lead and optimize SEO initiatives to improve organic traffic, rankings, and website performance

· Plan and manage Social Media Marketing (SMM) campaigns to enhance engagement and brand awareness

· Strengthen brand positioning and visibility across digital channels

· Manage and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.) to maximize ROI

· Collaborate with sales and business teams to ensure alignment on lead quality and conversion goals

· Manage relationships with external digital marketing agencies, ensuring delivery, quality, and performance

· Monitor, analyze,



and report campaign performance using analytics tools and dashboards

· Stay updated with industry trends, competitor strategies, and emerging digital tools

Required Skills & Qualifications

· Bachelor’s degree in Marketing/Business or related field; MBA or Digital Marketing certification preferred

· 7+ years of experience in digital marketing with strong expertise in lead generation and performance marketing

· Proven knowledge of SEO, SEM, and Social Media Marketing (SMM) along with hands-on experience in Google Ads, Meta Ads, and LinkedIn Ads

· Strong understanding of digital branding, campaign strategy, and end-to-end execution

· Experience in managing external agencies/vendors and working with cross-functional teams

· Proficiency in analytics, CRO, and data-driven decision-making with strong communication and leadership skills

Key Performance Indicators (KPIs)

- Lead generation (volume & quality)
- Cost per lead (CPL) & Return on Ad Spend (ROAS)
- Website traffic, conversions, and funnel optimization
- SEO rankings and organic growth
- Social media engagement and brand reach
- Campaign performance and overall marketing ROI

Job Types: Full-time, Permanent Pay: ₹45,000.00 - ₹100,000.00 per month

Work Location: In person

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