Roles and Responsibilities

- Campaign Strategy &
- Setup: Plan and launch Google Ads campaigns from scratch,

- including Search, Performance Max, Display, YouTube, Local Services, and Shopping

- (as applicable), tailored to each client's niche and goals.

- Multi-Account Management: Simultaneously manage and optimize multiple live client
- accounts across different industries (clinics, nurseries, business services, cleaning
- companies, tours & travel, and more).

- Scaling Campaigns: Take campaigns from initial launch/testing phase through to scaled,

- reliable performance, identifying when and how to increase budgets, expand keyword
- sets, and add new campaign types without losing efficiency.

- Performance Optimization: Continuously monitor CPL, CPA, ROAS, CTR, Quality Score,

- and conversion data; make data backed bid, budget, and creative adjustments.

- Keyword &

- Audience Research: Conduct in depth keyword research, negative keyword
- management, and audience targeting suited to UAE market behavior.

- Ad Copy &

- Asset Coordination: Write and test high converting ad copy and coordinate
- with the creative/content team for assets (images, videos, landing pages).

- Landing Page &

- Conversion Tracking: Set up and troubleshoot conversion tracking





- (Google Tag Manager, Google Ads conversion tags, call tracking) and flag landing page
- improvements to boost conversion rates.

- Reporting: Prepare clear, client ready performance reports and dashboards; explain
- results and next steps in a way non-technical clients understand.

- Client Retention &

- Upselling: Identify opportunities to expand service scope for existing
- clients, such as additional campaigns, budget increases, or complementary services,

- and communicate this clearly to the internal account management team.

- Staying Current: Keep up with Google Ads platform updates, betas, and industry best
- practices, and proactively apply new features that benefit client accounts.

Desired Candidate Profile

- 5-8 years of experience in Performance Marketing or related field.

- Proven track record of success in managing Google Ads campaigns with a strong understanding of its features and capabilities.

- Strong analytical skills with ability to interpret complex data sets and make informed decisions based on findings.

- Experience working in an agile environment, collaborating closely with clients or internal stakeholders.

📌 Google Ads Expert (PPC Specialist) (Kochi)
🏢 Pluspointdigital
📍 Kochi