: General Manager - Solar Sales & Business Development

Reports To: Business Head - Solar

Location: Hyderabad (Travel Pan India)

Position Purpose To lead and drive the organization's solar business growth by acquiring industrial, commercial, government, and strategic customers, developing channel partnerships, securing large-scale solar projects, achieving revenue and booking targets, expanding market presence, and ensuring sustainable business growth across rooftop, captive, open-access, and utility-scale solar segments.

Key Responsibilities

1. Business Development & Revenue Growth

- Develop and execute the annual solar sales strategy to achieve revenue and profitability targets.
- Generate new business opportunities across Industrial, Commercial, Government, Institutional, and Utility segments.

- Drive sales of

- Rooftop Solar Projects

- Captive Solar Projects

- Open Access Solar Projects
- Ground-Mounted Solar Projects
- C&I; Solar Solutions
- Build a solid sales pipeline and ensure consistent project closures.

2. Strategic Account Management Develop and manage relationships with key decision-makers in:

- Cement Industry
- Steel Industry
- Pharma Industry
- Warehousing & Logistics
- Manufacturing Companies
- FMCG Companies
- Educational Institutions
- Hospitals and Commercial Establishments

Responsibilities include:
- Identification of high-potential customers.
- Executive-level engagement.
- Long-term account management.
- Contract negotiations and commercial closures.

3. Government & Institutional Business

- Track Central and State Government solar tenders.

- Identify opportunities from

- SECI

- NTPC

- Government Departments

- Municipal Corporations

- DISCOMs

- Public Sector Undertakings
- Lead tender evaluation, bid preparation, pricing strategy, and submission processes.
- Liaise with government authorities and industry associations.

4. Channel & Partner Development





Develop and manage

- EPC Partner Network
- Dealer Network
- Channel Sales Partners
- Consultants and Solar Advisors
- Project Referral Partners

Responsibilities:
- Appoint and onboard channel partners.
- Drive partner productivity.
- Create partner incentive programs.
- Expand regional market coverage.

5. Sales Operations & Project Closure

- Lead customer presentations and technical-commercial discussions.
- Review proposals, quotations, and commercial offers.
- Negotiate contracts and closures.
- Support project handover to execution teams.
- Coordinate with engineering, finance, procurement, and operations teams.

6. Market Intelligence & Strategy

- Monitor competitor activities and market movements.
- Track policy and regulatory developments affecting the solar sector.
- Analyze solar technology trends and emerging business opportunities.
- Recommend new products, pricing strategies, and go-to-market plans.

7. Team Leadership

- Build and lead a high-performing solar sales team.
- Establish sales processes and performance standards.
- Mentor Regional Sales Managers, Government Sales Team, and Channel Development Team.
- Conduct regular performance reviews and pipeline assessments.

Desired Candidate Profile

Education

- B.E./B.Tech (Electrical, Mechanical, Electrical & Electronics, Energy Engineering)
- MBA (Marketing/Sales) preferred

Experience

- 12-18+ years of Solar Rooftop/Module sales and business development experience.
- Proven experience in acquiring large Industrial & Commercial solar projects.
- Strong exposure to Open Access, Captive Solar, and Government Tender Business.
- Established network with industry leaders, EPC contractors, consultants, and government agencies.

Required Competencies

Technical Competencies

- Solar Power Solutions
- Open Access Projects
- Captive Solar Projects
- EPC Sales
- Tender Management
- Commercial Negotiations
- PPA Structuring
- Financial Analysis & Project Feasibility

📌 General Manager - Solar Sales (Hyderabad)
🏢 Visaka Industries
📍 Hyderabad