Role & responsibilities

1. Manage and maintain the company's social media accounts across platforms such as TikTok, Instagram, Facebook, YouTube and other relevant platform
2. Coordinate with photographers, videographers, designers, influencers and content creators for social media shoots.
3. Identify and quickly leverage trending sounds, hashtags, challenges, formats and social media trends.
4. Create fragrance storytelling content that communicates the personality, notes, mood and occasion of each perfume.
5. Coordinate with photographers, videographers, designers, influencers and content creators for social media shoots.
6. Develop content ideas that increase brand awareness, engagement, followers and product interest.
7. Work closely with the Marketing and Brand team during current product launches and promotional campaigns.
8. Identify and collaborate with suitable beauty, fashion, lifestyle and fragrance influencers/content creators.
9. Track and analyse social media performance including reach, engagement, views, followers, shares and saves.
10. Ensure all social media content reflects the company's premium brand image and visual identity.

📌 E Commerce Executive (Mumbai)
🏢 Freedom Fragrances
📍 Mumbai