Digital Marketing Manager

Location: Delhi NCR

Experience: 813 Years

Employment Type: Full-Time

Industry: Fashion / E-commerce / Retail

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to lead and manage the company's overall digital marketing strategy. The candidate will be responsible for driving brand awareness, website traffic, customer acquisition, leads/sales and overall digital growth through paid and organic channels.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business and revenue goals.
- Plan, manage and optimize Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads and other paid campaigns.
- Manage SEO, SEM, social media marketing, content marketing, email/WhatsApp marketing and other digital channels.
- Monitor campaign performance, including ROAS, ROI, CAC, CPL, CTR, CPC, conversion rate and revenue, and take corrective actions to improve results.
- Develop and manage the monthly digital marketing budget and media spends.
- Work closely with the creative, content, e-commerce and sales teams to develop high-performing campaigns and creatives.
- Plan and manage the content calendar across Instagram, Facebook, YouTube and other relevant platforms.
- Analyze website and customer data using tools such as Google Analytics/GA4, Google Search Console and Meta Business Suite.
- Conduct competitor and market research to identify new growth opportunities and emerging digital trends.
- Manage external digital marketing agencies, freelancers and vendors, wherever required.
- Lead, mentor and monitor the performance of the digital marketing team.




- Prepare regular MIS, campaign performance and ROI reports for management.
- Conduct A/B testing of ads, creatives, audiences, landing pages and campaigns to improve conversions.

Required Skills
- Strong hands-on experience in Performance Marketing and Digital Marketing.
- Excellent knowledge of Meta Ads Manager and Google Ads.
- Strong understanding of SEO, SEM, Social Media Marketing and Content Marketing.
- Experience with Google Analytics/GA4, Search Console and other marketing analytics tools.
- Robust understanding of e-commerce funnels, customer acquisition and conversion optimization.
- Good analytical and data-driven decision-making skills.
- Strong communication, leadership and team-management skills.
- Ability to manage budgets and deliver measurable ROI/ROAS.
- Knowledge of current social media and digital marketing trends.

Preferred Candidate
- Bachelor's degree in Marketing, Business, Communications or a related field.
- 5–8 years of relevant experience in Digital/Performance Marketing.
- Experience in Fashion, Apparel, Lifestyle, Retail or E-commerce will be preferred.
- Candidates with a proven track record of increasing online sales, ROAS and customer acquisition will be highly preferred.
- Experience managing a team and/or digital marketing agencies will be an added advantage.

Key Performance Indicators (KPIs)
- Revenue generated through digital channels
- ROAS and ROI
- Customer acquisition cost (CAC)
- Website traffic and conversion rate
- Lead generation and sales
- Social media growth and engagement
- Campaign performance and budget utilization
- Overall digital marketing growth

📌 Digital Marketing Manager (New Delhi)
🏢 Tejoo Fashions
📍 New Delhi