- Develop and execute digital marketing strategies across various channels, including SEO, SMO, PPC campaigns, affiliate marketing, and performance marketing.
- Manage and optimize social media presence on Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
- Analyze campaign performance using Google Analytics and provide regular reports to stakeholders.
- Collaborate with cross-functional teams (Sales, Product) to drive business growth through targeted marketing initiatives.
- Stay up-to-date with industry trends and best practices in digital marketing.
Desired Candidate Profile
- Solid understanding of SEO principles and ability to implement effective search engine optimization strategies.
- Experience with paid advertising platforms such as Google AdWords or Facebook Ads Manager.
- Bachelor's degree in Marketing or a related field (e.g., B.A - Bachelor of Arts in Marketing; B.B.A. / B.M.S.).