Digital Marketing Manager —

Position: Digital Marketing Manager

Department: Marketing

Experience: 5–8 years

Location: Ahmedabad

Industry: IT Services / Digital Transformation / Technology Consulting

Reporting To: Head of Marketing / Business Head

About the Role

We are looking for an experienced and results-driven Digital Marketing Manager to lead Addact’s digital marketing initiatives and strengthen our online presence across global markets.

The ideal candidate should have strong experience in B2B digital marketing, SEO, content marketing, social media, paid campaigns, lead generation, marketing analytics, and brand building. The person will work closely with the leadership, sales, business development, and technology teams to create marketing strategies that generate qualified opportunities and support business growth.

Key Performance Indicators / KPIs The Digital Marketing Manager will be evaluated on measurable business outcomes such as:

Qualified leads / MQLs generated

Marketing-sourced pipeline

Website organic traffic and conversions

SEO rankings and organic visibility

LinkedIn reach, engagement, and follower growth

Content performance and lead generation

Paid campaign CPL, CPA and conversion rate

Landing-page conversion rate

Email campaign performance

Webinar/event registrations and leads

Marketing ROI

Brand visibility and share of voice

Growth in target-market/account engagement

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field.

5–8 years of experience in digital marketing, preferably in B2B IT services, SaaS, technology, consulting, or digital transformation.

Strong understanding of SEO, SEM, content marketing, social media, paid advertising, email marketing, and lead generation.

Hands-on experience with LinkedIn and Google Ads.

Solid knowledge of Google Analytics, Search Console, Tag Manager, and marketing analytics.

Excellent content strategy and communication skills.

Experience managing multiple campaigns and stakeholders.

Strong analytical and data-driven mindset.

Ability to translate technology/services into clear business-focused marketing messages.

Experience with international/B2B markets will be an advantage.

Knowledge of AI marketing, GEO/AEO, automation, and emerging search trends will be a strong plus.

Ideal Candidate Profile:

The ideal person for Addact should be more than someone who can simply “run social media and SEO.” They should be able to think like a growth marketer—understanding Addact's services, target customers, competitive landscape, buyer journey, and ultimately how marketing activities contribute to qualified opportunities and revenue.and social media trends.

Key Responsibilities

1. Digital Marketing Strategy





- Develop and execute Addact’s overall digital marketing strategy aligned with business and revenue objectives.
- Build quarterly and annual digital marketing plans covering SEO, content, social media, paid campaigns, email marketing, and lead generation.
- Identify new digital channels, trends, and opportunities to improve brand visibility and customer acquisition.
- Develop strategies for both brand awareness and demand generation across international markets.

2. SEO & Organic Growth

- Own the overall SEO strategy, including technical SEO, on-page SEO, off-page SEO, local/international SEO, and keyword strategy.
- Conduct keyword research and identify high-value topics aligned with Addact’s services and target industries.
- Improve organic rankings, website traffic, engagement, and conversion rates.
- Work with developers and content teams to resolve technical SEO issues.
- Monitor competitors and identify content and SEO opportunities.

3. Content Marketing

- Develop and manage a comprehensive content marketing strategy.
- Plan and execute blogs, thought-leadership articles, case studies, whitepapers, landing pages, service pages, newsletters, and other marketing assets.
- Work with SMEs and leadership to convert technical expertise into compelling business-oriented content.
- Ensure content reflects Addact’s expertise in areas such as AI, digital transformation, DXP/CMS, cloud, software development, and emerging technologies.
- Build content around customer pain points, industry trends, and buyer journeys.

4. Social Media & LinkedIn

- Develop and manage Addact’s social media strategy, particularly LinkedIn.
- Create monthly content calendars and campaigns to increase engagement, followers, reach, and brand authority.
- Promote company achievements, case studies, events, webinars, partnerships, employee stories, and thought leadership.
- Support leadership/executive personal branding initiatives on LinkedIn.
- Monitor social media trends and continuously experiment with new formats and content approaches.

5. Lead Generation & Demand Generation

- Develop and execute campaigns to generate qualified B2B leads.
- Create landing pages, lead magnets, webinars, downloadable assets, and campaign funnels.
- Work closely with the sales/BD team to define ICPs, buyer personas, target accounts, and lead qualification criteria.
- Track leads from acquisition through conversion and identify opportunities to improve the marketing funnel.
- Support account-based marketing (ABM) initiatives for strategic accounts.

6. Paid Marketing / Performance Marketing





- Plan and manage paid campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
- Develop campaigns for specific services, industries, geographies, events, and business objectives.
- Monitor CPL, CPA, CTR, conversion rate, ROAS, and overall campaign performance.
- Continuously optimize campaigns, targeting, creatives, landing pages, and budgets.

7. AI & Emerging Digital Marketing

- Explore and implement AI-powered marketing tools and workflows to improve productivity, content creation, research, personalization, and campaign performance.
- Stay updated on AI search, Generative Engine Optimization (GEO), AI-driven SEO, and changing search behavior.
- Identify opportunities to improve Addact’s visibility across traditional search engines as well as AI-powered search platforms.
- Experiment with automation and data-driven marketing approaches.

8. Website & Conversion Optimization

- Own the digital marketing aspects of Addact’s website.
- Optimize landing pages and service pages for conversions.
- Monitor website traffic, user journeys, bounce rates, engagement, and conversion performance.
- Ensure website content and messaging are aligned with target audiences and business goals.

9. Analytics & Reporting

- Track and analyze marketing KPIs using tools such as Google Analytics, Google Search Console, Google Tag Manager, Looker Studio, LinkedIn Analytics, and other relevant platforms.
- Create monthly/quarterly marketing performance reports.
- Measure marketing contribution to MQLs, SQLs, opportunities, pipeline, and revenue.
- Use data and insights to continuously improve marketing strategy and ROI.

10. Campaigns, Events & Webinars

- Plan and execute digital campaigns around conferences, industry events, webinars, partnerships, and product/service launches.
- Develop pre-event, event, and post-event marketing campaigns.
- Support event promotion, registration, engagement, and post-event lead nurturing.
- Coordinate with internal teams and external partners for campaign execution.

11. Email & Marketing Automation

- Develop email marketing and lead-nurturing campaigns.
- Create segmented communication based on industries, services, buyer personas, and customer journeys.
- Monitor open rates, CTR, conversions, and unsubscribe rates.
- Identify opportunities for marketing automation and lead nurturing.

12. Team & Agency Management

- Manage and coordinate internal marketing resources, designers, content writers, SEO specialists, and external agencies/vendors.
- Define priorities, timelines, KPIs, and deliverables.
- Maintain quality and consistency across all digital marketing activities.
- Mentor junior marketing team members and build a performance-oriented marketing culture.

Pay: ₹50,000.00 - ₹750,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Ahmedabad)
🏢 Addact Technologies
📍 Ahmedabad