Job Summary

We are looking for a result-oriented Digital Marketing skilled with strong experience in E-commerce, D2C, performance marketing, customer acquisition, and digital growth. The candidate will be responsible for planning and executing digital marketing strategies to drive website traffic, leads/orders, revenue, customer engagement, and ROI.

Key Responsibilities

1. Performance Marketing

- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital platforms.
- Manage performance marketing budgets and maximize ROAS and ROI.
- Monitor CPC, CPM, CTR, CPA, CAC, conversion rate, and revenue.
- Conduct A/B testing of creatives, audiences, landing pages, and campaigns.

2. E-commerce Marketing

- Develop digital strategies to increase online sales, conversion rate, and average order value (AOV).
- Manage promotional campaigns, offers, seasonal sales, and product launches.
- Coordinate with marketplace teams for platforms such as Amazon, Flipkart, Myntra, Nykaa, etc., wherever applicable.
- Optimize product visibility and customer acquisition across e-commerce channels.

3. SEO & Website Growth

- Develop and implement SEO strategies for organic traffic growth.
- Conduct keyword research, competitor analysis, and on-page/off-page optimization.
- Work with website/product teams to improve UX, landing pages, site speed, and conversion rate.
- Monitor Google Analytics, Search Console, and other analytics platforms.

4. Social Media & Content Marketing

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn,



YouTube, etc.
- Coordinate with creative/content teams for campaign creatives, reels, videos, blogs, and promotional content.
- Monitor engagement, reach, follower growth, and social media performance.

5. CRM & Customer Retention

- Plan campaigns for email, WhatsApp, SMS, and push notifications.
- Develop customer retention, remarketing, and reactivation campaigns.
- Implement customer segmentation and personalized communication.
- Improve repeat purchase rate and customer lifetime value (CLV).

6. Analytics & Reporting

- Track and analyze digital marketing performance and revenue contribution.
- Prepare weekly/monthly MIS and performance dashboards.
- Identify growth opportunities based on customer and campaign data.
- Provide actionable management insights.

Key KPIs
- Revenue generated through digital channels
- ROAS / ROI
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Website Traffic & Organic Traffic
- Cost Per Acquisition (CPA)
- Average Order Value (AOV)
- Customer Lifetime Value (CLV)
- Repeat Purchase Rate
- Lead/Order Generation
- Social Media Engagement
- SEO Ranking & Organic Revenue

Required Skills
- Performance Marketing
- Google Ads & Meta Ads
- Google Analytics / GA4
- SEO & SEM
- E-commerce Marketing
- Marketplace Marketing
- Social Media Marketing
- CRM & Retargeting
- Email / WhatsApp Marketing
- Google Search Console
- Excel / Google Sheets
- Data Analytics & Reporting
- Conversion Rate Optimization (CRO)

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Digital Marketing Manager (Marol)
🏢 Passion Indulge Pvt.Ltd
📍 Marol