We are seeking a results-driven Google Ads expert with 3+ years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have a strong understanding of Google Ads, campaign optimization, keyword research, conversion tracking, and performance analysis to generate quality leads and maximize return on investment. Key Responsibilities ?

Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube. ? Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness. ? Monitor campaign performance regularly and make data-driven adjustments to improve CTR, Quality Score, conversions, and ROAS. ?

Set up and manage conversion tracking through Google Tag Manager and Google Analytics. ? Prepare weekly and monthly performance reports highlighting key insights and recommendations. ? Perform A/B testing on ad copies, landing pages, and bidding strategies. ?

Manage campaign budgets efficiently to achieve business objectives. ? Coordinate with the content, design, and web development teams for ad creatives and landing page optimization. ? Stay updated with the latest Google Ads features, policies, and digital marketing trends. ?





Analyze competitor activities and suggest strategies to enhance campaign performance. Required Skills ? Hands-on experience with Google Ads campaign setup and optimization. ?

Strong knowledge of keyword research tools and bidding strategies. ? Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). ? Understanding of conversion tracking, remarketing, and audience segmentation. ?

Experience in lead generation and e-commerce campaigns is preferred. ? Ability to interpret campaign data and generate actionable insights. ? Excellent analytical, communication, and problem-solving skills. ?

Basic understanding of SEO and landing page optimization will be an added advantage. Eligibility Criteria ? Bachelor's degree in Marketing, Business Administration, or a related field. ?

Minimum 3+ years of relevant experience in managing Google Ads campaigns. ? Google Ads Certification will be considered an advantage. Preferred Candidate Profile ?

Self-motivated and performance-oriented. ? Strong attention to detail and ability to manage multiple campaigns simultaneously. ? Comfortable working in a rapid-paced environment and meeting deadlines.

📌 Digital Marketing Manager (Jaipur)
🏢 JobTrade
📍 Jaipur