- We are looking for a creative and result-oriented Digital Marketing Specialist to join Achala Constructions and build a strong digital presence for the construction and real estate brand.

- The ideal candidate should have a strong understanding of social media marketing, Instagram, Reels, Meta Ads, Google Ads, and content marketing. The candidate should also be comfortable coordinating with construction site and management teams to convert ongoing projects into engaging digital content.

Key Responsibilities

Digital Marketing &

- Strategy:

- Develop and execute digital marketing strategies to strengthen the brand's online presence.

- Plan and implement digital campaigns across relevant platforms.

- Identify new digital marketing opportunities to improve brand visibility and lead generation.

Social Media Management

- Manage Instagram, Facebook, LinkedIn, and other social media platforms.

- Plan and coordinate engaging social media content, including Reels, videos, project walkthroughs, and site updates.

- Research trending content formats, Reels trends, hashtags, and construction/real-estate topics.

- Maintain a consistent and engaging social media presence.

Content Creation

- Create engaging content related to construction, architecture, interiors, projects, and customer stories.

- Independently develop new and creative content ideas.

- Coordinate photography and basic videography for construction projects and site activities.

- Prepare monthly content calendars and ensure timely execution.

Paid Advertising

- Plan, execute,



and manage Meta Ads and Google Ads campaigns for lead generation.

- Monitor campaign performance, leads, engagement, conversions, and other relevant metrics.

- Analyse campaign results and identify opportunities for improvement.

Website, SEO &

- Local Marketing

- Support website content and digital marketing activities.

- Assist with Google Business Profile management.

- Support basic SEO activities to improve online visibility.

- Monitor competitors and track digital marketing trends.

Project &

- Site Coordination

- Coordinate with construction and design teams to capture regular project updates.

- Visit construction sites when required to collect content and understand project progress.

- Convert project developments and site activities into engaging digital content.

Reporting &

- Performance Monitoring

- Track social media engagement, leads, campaign performance, and conversions.

- Prepare monthly digital marketing and performance reports.

- Provide insights and recommendations based on campaign and audience performance.

Job Requirements

Digital Marketing Skills

- Strong understanding of Instagram and Reels.

- Hands-on experience with Meta Ads and Google Ads.





- Knowledge of content marketing and social media management.

- Understanding of digital lead generation and campaign performance.

Creative &

- Editing Skills

- Good knowledge of Canva, CapCut, Photoshop, or similar editing tools.

- Photography and basic videography skills will be an advantage.

- Strong ability to develop creative and engaging content ideas.

Communication Skills

- Strong communication and interpersonal skills.

- Creative thinking and ability to understand brand requirements.

- Ability to coordinate effectively with site, construction, design, and management teams.

Industry Preference

- Experience in construction, real estate, architecture, or interiors will be a strong advantage.

Preferred Candidate Profile

- Energetic, proactive, and creative.

- Comfortable independently planning and executing digital marketing activities.

- Willing to visit construction sites for content creation and project updates.

- Able to identify current social media trends and convert them into relevant brand content.

- Result-oriented with a focus on lead generation, engagement, and brand growth.

- Comfortable working in a fast-paced construction and real estate setting.

About The Company

- Achala Constructions operates in the construction and real estate sector.

- The selected candidate will be responsible for strengthening the company's digital presence and showcasing its construction projects through social media, paid advertising, content, and other digital marketing channels.

📌 Digital Marketing (Bengaluru)
🏢 JobTrade
📍 Bengaluru