# SEO &

- Digital Marketing Executive Position: SEO Executive / SEO Specialist Experience: 2–5 Years Employment: Full Time Location: Indore Department: Digital Marketing ### Job Summary We are looking for an experienced and result-oriented SEO &
- Digital Marketing Executive who can independently manage SEO, website optimization, content deployment, link building, competitor research, analytics, and emerging AEO &
- GEO strategies to improve organic visibility, rankings, traffic and brand reputation.

Key Responsibilities SEO &

- Website Optimization On-Page and Off-Page SEO activities Keyword research, keyword mapping and keyword ratio optimization Regular optimization of Meta Titles, Meta Descriptions, Headers and website content Canonical tags implementation and optimization XML Sitemap and Robots.txt implementation & optimization Internal linking and relevant outbound linking Page snippet optimization Bounce rate and user engagement optimization Webmaster/Search Console optimization and monitoring Technical SEO audit and issue identification Off-Page SEO &
- Link Building High-quality link building Directory submissions Social bookmarking Blog submissions Infographic submissions Inbound link development Monitoring backlink quality and removing/handling harmful or negative links Content &
- Reputation Building Plan and deploy SEO-friendly website content Research and publish 4 SEO blogs per month Develop content based on target keywords and search intent Brand reputation and online presence building Regular content optimization based on performance Competitor &




- Keyword Research Deep competitor SEO research Competitor backlink and keyword analysis Identify new ranking opportunities Regular keyword tracking and reporting Monitor search engine algorithm and SEO trends Analytics &
- Reporting Integration and monitoring of tracking/analytics tools Search Engine API integrations wherever required Regular analytical review of website performance Track rankings, organic traffic, CTR, bounce rate and conversions Prepare monthly SEO performance reports and action plans AEO &
- GEO Implement Answer Engine Optimization (AEO) strategies Optimize content for featured snippets, FAQs and AI/search answers Work on Generative Engine Optimization (GEO) to improve brand visibility across AI-driven search experiences Structure content to improve entity visibility and search relevance ### Required Skills Strong knowledge of Google Search Console and Google Analytics Good understanding of technical, on-page and off-page SEO Keyword research and competitor analysis Content strategy and SEO copywriting Link-building expertise Knowledge of HTML basics, canonical tags, sitemap and robots.txt Understanding of AEO, GEO and AI search optimization Analytical and problem-solving skills Ability to work with SEO tools such as SEMrush, Ahrefs, Screaming Frog, etc.

Positive communication and reporting skills ### Key Performance Indicators (KPIs) Improvement in organic rankings Growth in organic traffic Improvement in keyword visibility Quality backlink growth Improved CTR and engagement Reduction in bounce rate Growth in qualified organic leads Successful publication of 4 SEO blogs every month * Improvement in AEO &

- GEO visibility

📌 Digital Marketing Executive (Indore)
🏢 Vidhyoday Education
📍 Indore