Digital Marketing Executive — LoanPT Company: LoanPT (an authorised loan facilitator / DSA — Personal Loans, Overdraft &

- Balance Transfer for salaried professionals) Location: [Noida / Delhi NCR] · On-site Experience: 1–3 years Employment type: Full-time CTC: [₹ 204000 – ₹ 300000 per annum / as per experience] About LoanPT LoanPT helps salaried employees access the right loan — personal loans, overdraft, and balance-transfer top-up — at the best partner-bank rates, with a rapid, fully-digital, fully-managed process. We work directly with employees and partner with companies to offer their staff a zero-cost financial-wellness benefit. We're a growing fintech team looking for a hands-on marketer to drive our loan enquiries and brand presence.

About the Role We're hiring a Digital Marketing Executive to own and grow our online lead generation. You'll run performance campaigns that bring in loan applicants, manage our social and content presence, support our corporate outreach, and continuously improve conversion from click to application.

Key Responsibilities Plan, run and optimise paid campaigns on Meta (Facebook/Instagram) and Google Ads to generate quality loan leads within target cost-per-lead Manage and grow social media (Instagram, LinkedIn, Facebook, YouTube/Shorts) — content calendar, posts, reels, and community engagement Create marketing assets — posts, creatives, short videos, landing pages, email &

- WhatsApp campaigns (with design tools/AI or a designer)



Improve website & landing-page conversion (loan apply funnel); basic SEO for organic reach Run email &
- WhatsApp marketing for nurturing leads and corporate tie-up outreach Track performance in Google Analytics / Meta &
- Google Ads Manager; report leads, spend, CPL, conversion, and ROAS weekly Support corporate tie-up campaigns (employer benefit outreach) with collateral and follow-up material Ensure all marketing is accurate and compliant with lending/advertising guidelines (no misleading claims; loans at the discretion of partner banks/NBFCs) Required Skills &

Qualifications 1–3 years in digital marketing, preferably lead generation (fintech / loans / insurance / BFSI a strong plus) Hands-on with Meta Ads Manager and Google Ads Working knowledge of SEO, social media management, and email/WhatsApp marketing Comfort with Google Analytics and reading campaign data to make decisions Basic design/content skills — Canva (or similar), short-video editing; good written English &

- Hindi Graduate in Marketing, Mass Comm, or any field with relevant experience Self-starter who can own targets and work independently Good to Have Experience marketing financial products / loans and understanding of the Indian salaried customer Familiarity with landing-page builders, CRM tools, WhatsApp Business API, and marketing automation Basic understanding of lead funnels and conversion optimisation What We Offer Ownership of marketing for a fast-growing fintech brand Direct impact — your leads convert into real business Learning across performance marketing, content, and fintech [Fixed salary performance incentives]

📌 Digital Marketing Executive (Noida)
🏢 Loanpt.com
📍 Noida