Company Name: IMS Group (Interactive Manpower Solutions Private Limited)

Brand Name: IMS nHance (https://imsnhance.com/)

Job Title: Digital Marketing Specialist

Job Location: Ahmedabad, Gujarat

Timings: Flexible (US/UK/APAC)

Company Description

IMS nHance specializes in empowering brands and agencies with offshore marketing talent and strategic solutions. With over 20 years of experience in the recruitment industry, the company serves clients across the USA, UK, APAC, and Europe regions. Offering white-label digital marketing services through integrated and plug-in models, IMS nHance helps streamline operations, reduce costs, and drive growth.

Headquartered in Ahmedabad, Gujarat, the company operates 24/7 and is GDPR and HIPAA-compliant, holding multiple international certifications for quality and data protection. Their diverse team delivers expertise in content creation, graphic design, digital marketing, and strategic leadership.

Please find below the .

Job Summary

We are looking for a Digital Marketing Executive who has hands-on experience across 360° digital marketing, including SEO, Paid Advertising, Social Media Marketing, and content-led campaigns.

In this role, you will work directly with international clients across the US, UK, and APAC markets, understand their business objectives, develop digital marketing strategies, execute campaigns, and track performance to drive measurable results

Key Responsibilities

360° Digital Marketing

- Plan and execute integrated digital marketing campaigns across multiple channels.




- Develop digital marketing strategies aligned with client goals and business objectives.
- Monitor campaign performance and identify opportunities for optimization and growth.

SEO

- Execute on-page, off-page, and technical SEO activities.
- Conduct keyword research, competitor analysis, and content optimization.

Paid Advertising

- Set up and launch end-to-end paid campaigns across:
- Google Ads (Search, Display, YouTube)
- Microsoft/Bing Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- TikTok Ads
- Implement proper account structures, audience segmentation, conversion tracking, and pixel setup
- Configure campaign objectives, bidding strategies, and budget allocation

Paid Media Management & Optimization

- Monitor and optimize campaigns to improve key metrics: CTR, CPC, CPA, ROAS
- Conduct A/B testing (creatives, copies, landing pages, targeting)
- Scale high-performing campaigns and optimize underperforming ones
- Improve funnel efficiency to enhance lead quality and reduce acquisition costs

Social Media Management

- Manage social media channels and develop content strategies for different platforms.
- Plan and maintain social media calendars.
- Coordinate with content and creative teams for social media assets.




- Monitor engagement, reach, traffic, and overall social media performance.

Analytics, Tracking & Reporting

- Work extensively with Google Analytics for traffic and user behavior analysis
- Build and manage dashboards using Looker Studio
- Track and analyze MQL → SQL performance, identifying gaps and opportunities
- Prepare weekly/monthly reports with actionable insights

Lead Management & Funnel Optimization

- Manage the complete marketing funnel from lead generation to conversion
- Collaborate with sales/admissions teams to improve MQL to SQL conversion rates
- Support retargeting and lead nurturing strategies

Client Communication & Collaboration

- Participate in client calls to present performance insights and strategies
- Translate data into actionable recommendations
- Ensure campaigns align with business and marketing goals

Required Qualification

- 2–4 years of hands-on experience in Digital Marketing.
- Strong understanding of 360° digital marketing.
- Practical experience in SEO, Google Ads, Meta Ads, LinkedIn Ads, and Social Media Management.
- Experience managing digital marketing campaigns from planning through execution and optimization.
- Strong analytical and problem-solving skills.
- Positive understanding of digital marketing metrics and performance reporting.
- Excellent written and verbal communication skills.
- Comfortable working directly with international clients and stakeholders.
- Exposure to US, UK, or APAC markets will be an added advantage.

📌 Digital Marketing Executive (Ahmedabad)
🏢 IMS nHance
📍 Ahmedabad