We are looking for an experienced and result-driven Digital Marketing Executive with at least 3 years of hands-on experience to join our team in Cochin. In this role, you will be responsible for planning, executing, and optimizing our digital marketing efforts across organic and paid channels to increase brand awareness, drive quality website traffic, and generate leads.

This is a full-time, Work-from-Office position based out of our Cochin office.

Key ResponsibilitiesSearch Engine Optimization (SEO) & Website Operations

- Perform keyword research, on-page optimization, and off-page link-building strategies to increase organic search engine rankings.
- Perform periodic technical audits of the company website and optimize landing pages to improve conversion rates.
- Monitor search trends, Google algorithm updates, and competitor strategies using tools like Google Search Console and Ahrefs/SEMrush.

Paid Advertising (SEM / Performance Marketing)
- Plan, launch, and optimize PPC advertising campaigns on Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram).
- Monitor campaign budgets, A/B test ad creatives, copy, and audience targeting to achieve cost-effective ROAS and low Cost-Per-Lead (CPL).

Social Media & Content Marketing
- Manage social media channels (LinkedIn, Instagram, Facebook, YouTube) with tailored content calendars.
- Collaborate with graphic designers and video editors to produce engaging visual assets and marketing copy.
- Execute email marketing and newsletter campaigns to nurture leads and re-engage existing customers.

Analytics & Reporting
- Track key performance indicators (KPIs)



such as website traffic, CTR, conversion rates, and ROI using Google Analytics (GA4).
- Prepare and present weekly/monthly performance reports to management with actionable insights.

Candidate Requirements & Qualifications
- Experience: Minimum 3 years of proven, hands-on experience in digital marketing (SEO, SEM, Social Media, and Performance Marketing).
- Education: Bachelor’s degree in Marketing, Business Administration, Communications, IT, or a related field. (Digital Marketing certifications from Google or HubSpot are a solid plus).
- Technical Skills:
- Proficiency in Google Ads Manager, Meta Ads Manager, and Google Analytics (GA4).
- Working knowledge of SEO tools (SEMrush, Ahrefs, Ubersuggest, Search Console).
- Familiarity with email marketing tools (Mailchimp, Brevo, or similar) and basic CMS (WordPress).
- Soft Skills:
- Strong analytical skills with a data-driven mindset.
- Excellent written and verbal communication skills in English (fluency in Malayalam is preferred for local market campaigns).
- Ability to work independently and manage multiple tasks under tight deadlines.
- Work Location: Must be willing to commute daily or relocate to Cochin/Kochi for standard office hours.

Compensation & Benefits
- Monthly Salary: ₹18,000 – ₹25,000 per month (commensurate with skill set and interview performance).
- Work Schedule: Standard office hours (Monday – Saturday / Alternate Saturdays).
- Opportunities for growth opportunities and professional development in performance marketing.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Analyst (Kakkanad)
🏢 Forefront Technologies
📍 Kakkanad