Position Overview

We are looking for a MarTech Data & Tag implementation Specialist to own our web analytics and tagging ecosystem. You will manage Google Analytics 4, Google Tag Manager, cross-channel tracking and marketing data architecture, ensuring accurate measurement, attribution and reporting across all digital marketing activity.

Key Responsibilities

- Platform & Analytics Ownership: Maintain technical ownership of Google Analytics 4 (GA360) and Google Tag Manager, managing all web analytics configurations.
- UTM & Cookie Governance: Enforce standardized UTM standardisation and tracking governance across all media channels to guarantee clean attribution and cookie compliance.
- Advanced Web Analytics: Execute cohort and funnel analyses alongside deep GA4 event-level tracking using BigQuery to evaluate user journeys.
- MarTech & Pixel Implementation: Implement conversion tags, programmatic advertising tools (e.g., Joveo), and third-party media tracking across platforms.
- Technical Collaboration & Scoping: Partner with developer and marketing teams to define tracking requirements, scope API integrations and produce Business Requirement Documents.
- Debugging, QA & Auditing: Conduct root-cause analysis on data discrepancies, perform QA testing, and audit tracking setups after site updates or refreshes.
- Funnel & Conversion Optimization: Analyze candidate job application funnels to identify drop-off points and optimize overall conversion flow.
- Reporting & Dashboards:



Build and maintain web performance dashboards in Looker Studio and DOMO for MBR, QBR, and ABR reviews.
- SEO & Performance Analysis: Perform technical SEO audits and evaluate cross-channel marketing efficiency across Google, Meta, and LinkedIn Ads.

Key Expertise

- GA4 & GTM Mastery: Deep hands-on expertise with Google Analytics 4, Google Tag Manager, custom data layers, JavaScript variables, and trigger configurations.
- BigQuery & Data Engineering: Hands-on experience using BigQuery, SQL, scheduled queries, API integrations and blended datasets for advanced reporting
- Taxonomy & Multi-Touch Attribution: Proven capability to build and enforce strict cross-channel UTM frameworks and pixel setups that prevent unassigned data.
- BI Reporting & MarTech Tools: Skilled in developing dashboards in Looker Studio alongside practical experience with SEO/MarTech tools (e.g., SEMrush, Google Search Console).
- QA, Debugging & Data Governance: Comprehensive expertise in tracking QA, tag auditing, error debugging, and global digital privacy compliance.

Qualifications

- Bachelor’s degree in Analytics, Marketing, Computer Science, Data Science or a related discipline or relevant experience in digital analytics, tag management or marketing technology

Core Competencies Business acumen | Problem Solving | Attention to Detail | Proactive | Ownership and accountability | Data-driven | Time management and prioritization | Conceptual thinking | Team player | Able to adapt to the company brand style | Experienced in working in a deadline-oriented workplace

📌 Data & Tag Specialist (India)
🏢 Randstad Enterprise
📍 India