1. Shopify Store (callas.in)

▸ Manage the full Shopify storefront — product pages, collections, homepage, navigation, banners, sale events

▸ Ensure pricing, inventory sync, and dispatch notifications work correctly (Shiprocket integration)

▸ Own the conversion rate — page speed, product images, reviews, trust signals, checkout flow

▸ Create and manage discount codes for D2C-exclusive offers (direct pricing advantage over Amazon's 15% commission)

▸ Set up and maintain a WhatsApp chat button for pre-purchase queries (Indian furniture buyers ask before ₹5K+ purchases)

2. Meta Ads (Facebook + Instagram)

▸ Install and maintain Meta Pixel on callas.in for conversion tracking and retargeting

▸ Build and run ad campaigns: prospecting (cold audience, Advantage+ Shopping), retargeting (site visitors, video viewers, Instagram engagers)

▸ Create ad creatives — product shots, room setups, assembly reels, price-comparison graphics

▸ Manage monthly ad budget starting ₹50,000–1,00,000 with clear ROAS targets

▸ Run special campaigns around Amazon/Flipkart sale events to capture deal-seeking traffic on callas.in

3. Instagram (@official.callas)

▸ Post 3–4 reels per week: assembly time-lapses, before/after room transformations, unboxing → assembled shots, customer testimonials

▸ Grow from current ~1,400 followers to 10,000+ in 6 months through consistent content + paid promotion

▸ Set up Instagram Shopping (linked to Shopify via Meta Commerce Manager) so products are tappable in posts/reels

▸ Respond to DMs, comments, and inquiries promptly — this is a sales channel, not just branding





▸ Coordinate with factory team for raw content — you'll visit Bahalgarh periodically to shoot assembly/production footage

4. Google Shopping + SEO

▸ Set up and manage Google Merchant Center via Shopify's Google channel app (catalog auto-sync)

▸ Run Google Shopping ads on high-intent keywords like 'study table under 5000', 'shoe rack with seating', 'DIY bed'

▸ Basic on-page SEO — product titles, descriptions, blog posts targeting furniture buying queries

5. Other Channels

▸ List top SKUs on Meesho for tier 2/3 city reach

▸ Manage a Callas YouTube channel — upload assembly videos, room setup ideas, product comparisons

▸ Create and maintain a 'Bulk Orders' page on callas.in for B2B/corporate inquiries (co-living spaces, hostels, offices)

▸ Pinterest — pin room setup photos with product links

Using Claude (AI) as a Core Work Tool

This is non-negotiable. We use Claude (by Anthropic) as a daily productivity tool across the business. You will be trained on it and expected to use it for:

Ad copy & content — Listing optimization

▸ Upload Amazon/Flipkart keyword data → Claude analyzes gaps, rewrites titles, bullets, descriptions with the right keywords baked in

PPC optimization — Ad performance analysis

▸ Download weekly Search Term Reports, Campaign Reports → upload to Claude or the Callas Ops Console (internal tool) → get exact actions: which keywords to scale, which to negative-match, which bids to change





Content creation — Creative briefing

▸ Use Claude to draft Instagram captions, ad copy variations, email sequences, blog posts, product descriptions — then edit for brand voice

Market intelligence — Competitor analysis

▸ Paste competitor listings, reviews, or Brand Analytics exports into Claude → get positioning insights, keyword gaps, content improvements

Weekly summaries — Reporting

▸ Use Claude to turn raw data (Shopify analytics, Meta ads dashboard, Google Analytics) into concise weekly reports with action items for the founder

You don't need prior experience with Claude specifically — we'll train you. But you must be comfortable working with AI tools, prompting them effectively, and integrating them into daily workflows rather than doing everything manually.

RequirementsMust Have

▸ 1–3 years of hands-on experience running a Shopify or similar e-commerce store

▸ Proven experience running Meta (Facebook/Instagram) ad campaigns with measurable ROAS results — show us your numbers

▸ Working knowledge of Meta Business Suite, Ads Manager, Pixel setup, and audience building

▸ Basic design skills — Canva at minimum; Figma or Photoshop is a plus. You'll make creatives, not just brief them

▸ Comfortable with data — you'll read spreadsheets, ACOS/ROAS numbers, and weekly reports. No fear of numbers

▸ Robust written communication in English and Hindi — ad copy, captions, product descriptions

▸ Self-starter mentality — you'll be the only person on this function. No one will tell you what to do each

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 C Growth Executive (Delhi)
🏢 Mittalbooks
📍 Delhi