ABOUT COWBERRY: At COWBERRY, we prioritize sustainability and health through innovative practices. Our use of cow-based farming techniques ensures maximum nutrition while protecting the soil with cost-effective and eco-friendly methods. Our focus on natural, sustainable, and eco-friendly agricultural practices is geared toward ensuring: "We promise to deliver the authentic taste of nature in every bite, untouched and unaltered—just as Mother Nature intended." Job Purpose: To support and execute BTL (Below-the-Line) activation activities, manage existing customers, onboard new customers, and ensure effective customer engagement to drive business growth in domestic market.

Key Responsibilities 1.

Customer Management

Manage and maintain relationships with existing customers through regular telephonic communication. Make outbound calls to customers for follow-ups, product updates, offers, and business requirements. Understand customer requirements and coordinate with the concerned teams for timely resolution. Maintain proper records of customer interactions and follow-ups. Ensure a positive customer experience and encourage repeat business. 2.

New Customer Onboarding

Identify and connect with potential new customers. Explain the company’s products and offerings to prospective customers. Follow up with leads and convert them into active customers. Collect required customer information and documentation for onboarding. Coordinate with internal teams to ensure smooth and timely customer onboarding. Maintain updated records of newly onboarded customers.





- BTL Activation Activities Support and execute BTL activation campaigns as per business requirements. Coordinate with internal teams, vendors, and other stakeholders for activation activities. Assist in customer engagement activities, promotional campaigns, sampling, demonstrations, and other on-ground initiatives. Ensure proper execution of assigned activation activities within the given timelines. Track and report the outcomes of activation activities.
- Reporting & Coordination Maintain daily/weekly records of calls, customer follow-ups, current onboardings, and activation activities. Share regular updates and reports with the reporting manager. Coordinate with Sales, Marketing, Operations, and other relevant departments as required. Achieve assigned customer management, onboarding, and activation targets. 5.

Working

Days & Weekly Off Sunday working will be applicable as per business requirements. The employee will be required to work on Sundays whenever business/activation requirements demand.

Weekly

Off will be provided as per the company-approved roster.

Required Skills Good verbal and written communication skills. Strong telecalling and customer-handling skills. Customer-oriented approach. Ability to build and maintain customer relationships. Good follow-up and coordination skills. Ability to work in a target-driven environment. Willingness to work on Sundays and flexible weekly offs as per business requirements. Basic knowledge of MS Office/Google Workspace and CRM/ERP systems will be an advantage.

📌 CRM Executive (Surat)
🏢 Cowberry Industries
📍 Surat