Why this role exists

Every campaign lives or dies on one thing: did we put the right creators in front of the brand? This role is that first, critical filter. You'll be the person who reads a brief, gets inside the brand's head, and comes back with a creator list so sharp that the brand looks at it and just says yes. If you love the hunt - scrolling, spotting, shortlisting, and knowing instinctively who fits what, this is built for you.

What youʼll do

- Decode briefs fast, go beyond the brief document to understand what the brand is actually trying to achieve.
- Identify and source relevant creators across Instagram and YouTube based on brand and campaign requirements
- Build creator lists across mass, premium, and marquee campaigns (think OTT and Bollywood-scale activations, not just volume drives)
- Reach out to creators, introduce LehLah, and build strong creator relationships
- Guide creators through the onboarding process and ensure timely completion of requirements KYC, contracts, platform onboarding, etc.)
- Maintain creator databases, track outreach + onboarding status, and follow up regularly
- Continuously build and deepen LehLahʼs creator pool, always scouting, always adding, never starting from zero
- Own creator negotiations, pricing conversations grounded in views, engagement quality, credibility, and the actual ask of the deliverable (not just rate cards)
- Work like a procurement pro, getting the best value for the brand without compromising on fit

What success looks like Your core KPI is simple to say and hard to nail: a high creator-selection rate ,



the brand picking the majority of the creators you put forward. Thatʼs the real test of whether you understood the brief and the brand, not just whether you sent a list.

What weʼre looking for

- 12 years of experience in influencer marketing, creator management, talent acquisition, or a similar role
- Strong communication and relationship-building skills (youʼre comfortable with outreach + follow-ups)
- Sharp brief-decoding instincts, you ask the right questions and read between the lines of what a brand wants
- Good understanding of the creator ecosystem and social media platforms Instagram + YouTube)
- Ability to identify creators based on content quality, audience, and brand fit
- Organized, proactive, and able to run multiple outreach/onboarding threads at once

Good to have

- Experience in an influencer marketing agency or creator-focused platform
- Understanding of creator categories, niches, and content formats
- Prior experience with creator outreach and/or onboarding workflows

Why this role is a good start

- Hands-on experience building and managing a creator network
- Exposure to creators, brands, and influencer campaigns across categories and scales
- Chance to grow within creator and influencer marketing as you build deeper creator + campaign instincts

What to bring to the conversation We want to see how you think, not just what youʼve worked on. Come prepared to walk us through:

- the kinds of briefs youʼve handled
- the campaign scale youʼre most comfortable with
- where your creator knowledge runs deepest -mass, premium, or marquee
- how you shortlist (and what makes you reject a creator

📌 Creator Acquisition & Onboarding (Mumbai)
🏢 LehLah
📍 Mumbai