Company Description VISCO India delivers comprehensive real estate and property management solutions designed to meet diverse business needs. The company manages the full lifecycle of property services, including acquisition, development, leasing, facility management, and ongoing client support. With strong capabilities in market research, tenant representation, and seamless transaction execution, VISCO India focuses on maximizing ROI and enabling sustainable growth for its clients.

The organization emphasizes ESG compliance, advanced technology integration, and a high standard of client service to redefine property management excellence. Professionals joining VISCO India can expect to work in an environment that values efficiency, profitability, and long-term partnerships.

Role Description The Social Media Marketing Manager – B2C Consumer App role at VISCO India is a full-time, on-site position based in Gurugram. The role involves developing and executing social media strategies to grow and engage the user base for a consumer-facing app, including planning campaign calendars, creating and overseeing content, and managing brand presence across platforms such as Instagram, Facebook, YouTube, LinkedIn, and emerging channels. The manager will monitor performance metrics, analyze audience behavior, and optimize campaigns to drive app downloads, user activation, and retention.

Day-to-day tasks include collaborating with design and product teams, coordinating with external agencies or creators, managing paid social campaigns,



and responding to community feedback and inquiries. The role also includes tracking competitor activity, experimenting with new content formats, and preparing regular reports and insights for internal stakeholders.

Qualifications

- Strong social media strategy and campaign management skills for B2C consumer apps, including experience growing and engaging audiences across major platforms.
- Content planning and storytelling abilities, with proficiency in briefing and reviewing creatives, copy, and multimedia content aligned with brand guidelines.
- Digital marketing and performance marketing experience, including basic understanding of ad managers, audience targeting, and optimizing for installs and engagement.
- Data-driven mindset with the ability to interpret analytics, track KPIs, and translate insights into actionable improvements for social and app growth.
- Community management capabilities, including handling queries, feedback, and online reputation in a skilled and inclusive manner.
- Excellent written and verbal communication skills, with strong attention to detail and consistency in tone and messaging.
- Ability to work on-site in Gurugram, collaborate cross-functionally, and manage multiple campaigns and deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; prior experience in social media or digital marketing for consumer apps or B2C brands is preferred.

📌 Creative Marketing Manager-C Consumer App (Gurugram)
🏢 VISCO India
📍 Gurugram