We are hiring for Creative / Brand Design Lead

Location: Noida, Sector 80

Joining: Immediate Joiner Preferred

About The Cinnamon Kitchen The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.

We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.

The Role

You will lead TCK's creative direction across:

- Brand identity and visual communication
- Campaigns and product launches
- Social and digital content
- Photography and video direction
- Paid-media creative
- Creative team and agency output

You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.

Key Responsibilities

Creative & Brand Direction

- Own and evolve TCK's visual identity across all touchpoints.
- Maintain a consistent, premium and recognisable brand aesthetic.
- Develop creative concepts, moodboards and visual directions for campaigns and launches.
- Set and maintain a high creative quality bar across the brand.
- Lead creative direction for product launches, seasonal campaigns and brand initiatives.
- Lead the visual direction across Instagram and other digital platforms.
- Oversee static, carousel, video, motion and other digital-first creative formats.
- Develop creative concepts and visual directions for social, UGC and performance marketing.

Art Direction & Shoots
- Plan and direct product shoots from concept to final delivery.
- Create shoot briefs, moodboards, styling directions and shot lists.
- Coordinate photographers, videographers, agencies and other external partners.




- Decide what should be handled in-house versus externally.
- Review final assets and ensure they meet TCK's creative standards.

Team & Agency Leadership
- Lead and mentor the existing creative team, including designers and UGC creators.
- Set priorities, delegate work and provide clear, actionable feedback.
- Manage external agencies, freelancers and creative partners.
- Ensure all internal and external output meets TCK's creative standards.
- Identify resource or capability gaps and recommend solutions when required.

What We're Looking For
- 4–7 years of experience in branding, creative design, art direction or a related field.
- Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.
- Experience working with consumer-facing brands; F&B;, FMCG, D2C, lifestyle or wellness is a plus.
- Solid understanding of premium visual communication, composition and visual storytelling.
- Strong conceptual thinking — able to develop an idea, not just execute a brief.
- Experience managing or directing photoshoots and creative productions.
- Experience leading designers, freelancers or agencies.
- Strong ownership, communication skills and attention to detail.
- Comfortable working in a fast-paced, high-ownership environment.

Why Join TCK?
- Own the visual identity of a growing consumer brand.
- Work directly with the Founder and lead team.
- Have significant creative ownership and decision-making authority.
- Work across branding, campaigns, packaging, content, photography, video and performance.
- Build and shape the creative function as the brand scales.

To Apply:

Send your resume and portfolio to [email protected]

Subject line: Creative lead – Your Name

📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida