Key Responsibilities

- Develop creative and engaging copy for social media posts, reels, carousels, campaigns, advertisements, websites, blogs, and other digital platforms.

- Create compelling headlines, taglines, captions, hooks, CTAs, and campaign concepts.

- Understand brand tone, target audience, and communication objectives and translate them into effective copy.

- Work with designers and video teams to develop concepts for static creatives, motion graphics, and reels.

- Write performance-oriented copy for Meta Ads, Google Ads, landing pages, and promotional campaigns.

- Research brands, competitors, industries, and target audiences to develop relevant communication.

- Stay updated with social media trends, pop culture, current affairs, and emerging digital formats.

- Adapt communication across different platforms while maintaining consistent brand voice.

- Proofread and edit content for grammar, clarity, tone, and accuracy.

- Participate in brainstorming sessions and contribute original campaign ideas.

- Handle multiple brands and projects while meeting deadlines.

- Coordinate with Brand Managers and other internal teams to ensure timely delivery of content.

Required Skills

- Excellent command of English grammar, vocabulary, and sentence construction.





- Strong creative writing and storytelling abilities.

- Ability to write short-form and long-form content.

- Strong understanding of social media communication and digital marketing.

- Ability to create attention-grabbing hooks and concise, impactful copy.

- Positive research and proofreading skills.

- Ability to understand and follow different brand tones and guidelines.

- Strong conceptual thinking and ideation skills.

- Ability to work under deadlines and manage multiple projects simultaneously.

- Basic understanding of SEO and performance marketing copy will be an advantage.

- Familiarity with AI-powered content tools such as ChatGPT and other writing/ideation tools is a plus.

Preferred Qualifications

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, or a related field.

- 1–3 years of experience in copywriting, content writing, advertising, social media, or digital marketing.

- Candidates with agency experience will be preferred.

- A portfolio showcasing social media copy, campaigns, advertisements, blogs, or other creative work will be an added advantage.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Copywriter (Bidhannagar)
🏢 The PepHouse
📍 Bidhannagar