Job Summary-

We are looking for a skilled Content Writer with robust copywriting and content strategy skills to create engaging, accurate, and compliant content across packaging, e-commerce, digital marketing, SEO, social media, and video platforms.

Key Responsibilities

- Develop compliant content for product packaging, labels, carton panels, inserts, and health-related claims.
- Coordinate with vendors, R&D;, and Legal to ensure claims comply with applicable health and advertising regulations.
- Conduct market research, SWOT analysis, and competitor/content audits to identify content opportunities.
- Write high-converting product descriptions, PDPs, landing pages, category pages, and ad copies for Meta, Google, and Amazon.
- Convert complex medical, clinical, and technical information into simple, consumer-friendly content.
- Conduct keyword research and topic mapping and create SEO-optimized blogs, guides, and educational content.
- Audit and refresh existing content to improve SEO performance and search visibility.
- Develop scripts for YouTube videos, product tutorials, educational videos, and brand films.




- Create platform-specific content for Instagram, LinkedIn, YouTube, and X.
- Track content performance and continuously improve copy based on data and audience insights.
- Proofread and fact-check content with a strong focus on accuracy, clarity, grammar, and claim compliance.

Required Skills
- 2-4 years of experience in content writing/copywriting, preferably in healthcare, wellness, nutraceuticals, or D2C e-commerce.
- Excellent writing, editing, proofreading, and communication skills.
- Ability to simplify scientific and medical terminology for consumers.
- Good understanding of SEO, keyword research, and content optimization.
- Hands-on knowledge of tools such as Ahrefs, Semrush, and e-commerce platforms like Shopify/Amazon.
- Understanding of marketing frameworks such as FAB, AIDA, and SWOT.
- Strong attention to detail and ability to ensure claim and content accuracy.
- Creative mindset with the ability to develop compelling, conversion-focused content.

📌 Content Writer (Chandigarh)
🏢 Nureca
📍 Chandigarh