Preferred candidate profile

Key Responsibilities:

1. Campaign Execution & Management

- Execute daily, weekly, and monthly campaigns through Netcore or equivalent platforms.
- Manage multi-channel campaigns including SMS, WhatsApp, Email, App Push, RCS, and IVR.
- Set up campaign calendars journeys, automation workflows, and trigger-based communications.
- Ensure accurate audience mapping, creative linking, and CTA tracking.

2. Segmentation & Targeting

- Work with analytics and business teams to identify the right audience cohorts.
- Upload and validate base files, ensure deduplication, and correct tagging of leads/customers.
- Apply personalization variables, offer codes, and dynamic content logic as required.

3. Quality Control & Testing

- Conduct pre-send testing across all devices and channels.
- Validate campaign links, UTM parameters, message formatting, and delivery configurations.
- Maintain campaign QA checklist before final execution.

4.



Performance Reporting & Optimization

- Track campaign delivery, CTR, conversions, and drop-offs.
- Prepare daily/weekly performance reports and highlight improvement areas.
- Support A/B testing initiatives for creatives, subject lines, and timings.

Required Skills & Experience:

- Experience: 3-7 years in digital campaign execution / CRM marketing
- Tools Exposure: Netcore, WebEngage, MoEngage, Salesforce Marketing Cloud, or similar tools
- Technical Know-how:
- Understanding of campaign automation, audience filters, and journey builders
- Working knowledge of Google Sheets, UTM tagging, and basic Excel formulas
- Familiarity with APIs, webhook integration, and DLT templates (preferred)
- Soft Skills: Solid attention to detail, data orientation, time management, and collaboration

📌 Campaign Manager (Bengaluru)
🏢 TVS Credit Services
📍 Bengaluru