Senior Sales Manager Brand Onboarding & Sales

Location: DelhiGurugram

Department: Sales & Marketing

Industry: Textile Manufacturing | Narrow Elastic Fabrics

Employment Type: Full-Time

About Premco Global Ltd.

Premco Global Ltd. is one of India's leading manufacturers of premium narrow elastic fabrics, serving diverse industries including Apparel, Lingerie, Sportswear, Medical Textiles, Footwear, Industrial Textiles, and Technical Applications.

With manufacturing facilities in India and Vietnam and a strong focus on innovation, quality, customer service, and sustainability, Premco Global is expanding its presence across leading Indian brands and international markets.

We are looking for an energetic and result-oriented Sales Manager – Brand Onboarding & Sales to strengthen our presence across Delhi–NCR, particularly Delhi and Gurugram.

Position Overview

We are seeking a dynamic B2B Sales Manager responsible for identifying, approaching, onboarding, and developing new brands and strategic customers in the Delhi–NCR market.

The role will focus strongly on new customer acquisition, brand onboarding, product development, sampling, conversion, repeat business, and revenue growth.

The ideal candidate should have strong relationships and market exposure with apparel brands, lingerie brands, sportswear companies, garment manufacturers, buying houses, sourcing offices, exporters, and fashion/retail organizations in Delhi–NCR.

Key Responsibilities

1. Brand Acquisition & New Business Development

- Identify and target potential apparel, lingerie, sportswear, footwear, medical, and lifestyle brands.
- Build a strong pipeline of prospective customers across Delhi–NCR.
- Generate new business through field visits, references, networking, exhibitions, industry contacts, LinkedIn, and other B2B channels.
- Identify key decision-makers, including Purchase, Sourcing, Product Development, Merchandising, Design, and Supply Chain teams.
- Conduct customer meetings and present Premco's product capabilities and solutions.
- Convert prospects into active customers and achieve agreed sales targets.

1. Brand Onboarding

Own the complete customer onboarding journey: Prospect Meeting Requirement Understanding Product Recommendation Sampling Development Approval First Order Repeat Business

- Understand customer requirements, product specifications, quality expectations, and commercial needs.
- Coordinate with Product Development, Merchandising, Quality, Production, and Planning teams for customer requirements.
- Ensure timely submission and follow-up of samples.
- Track sample approvals and development status.




- Drive conversion from sample approval to commercial orders.
- Maintain a clear pipeline of new brands onboarded and business under development.

1. Sales Growth & Target Achievement

- Achieve monthly, quarterly, and annual sales targets.
- Develop new accounts while increasing business from existing customers.
- Focus on volume growth, value growth, product mix, and profitability.
- Build a healthy sales pipeline to ensure consistent future business.
- Identify cross-selling and up-selling opportunities across Premco's product range.

1. Customer Relationship Management

- Develop strong long-term relationships with brand owners, sourcing heads, purchase managers, merchandisers, designers, and product development teams.
- Conduct regular customer visits and business reviews.
- Understand upcoming product launches, seasonal requirements, and sourcing plans.
- Resolve customer concerns proactively and coordinate internally for timely solutions.
- Strengthen customer retention and repeat business.

1. Market Development – Delhi & Gurugram

Develop strong market coverage across:
- Gurugram
- Delhi
- Noida
- Faridabad
- Greater Noida
- Manesar
- Other important Delhi–NCR apparel and sourcing clusters

Build a structured database of: Brands | Garment Manufacturers | Buying Houses | Sourcing Offices | Exporters | Apparel Groups | Sportswear Brands | Lingerie Brands

1. Market Intelligence

- Monitor competitor activities, pricing, products, and market positioning.
- Identify emerging brands and new business opportunities.
- Track customer sourcing trends and changing product requirements.
- Identify opportunities for new products and applications.
- Share regular market intelligence and competitor updates with management.

1. Exhibition & Customer Events

Participate in and support:
- Textile Exhibitions
- Apparel & Fashion Exhibitions
- Buyer-Seller Meets
- Brand Meetings
- Sourcing Events
- Customer Workshops

Responsibilities include customer invitations, meetings, lead generation, follow-up, and conversion of exhibition leads into business opportunities.
1. Sales Reporting & CRM

- Maintain accurate customer and prospect information.
- Ensure regular CRM and sales pipeline updates.
- Track enquiries, samples, approvals, quotations, orders, and conversion rates.




- Submit weekly sales and market development reports.
- Maintain visibility of upcoming opportunities and expected order closures.

Key Performance Indicators – KPIs Performance will be measured through:
- New Brands/Customers Onboarded
- New Customer Meetings
- Qualified Sales Leads Generated
- Samples & Developments Initiated
- Sample-to-Order Conversion
- New Business Revenue
- Monthly Sales Achievement
- Repeat Business Growth
- Customer Retention
- Sales Pipeline Value
- Gross Margin / Contribution
- Market Coverage & Customer Visits

Candidate Profile

Educational Qualification

- Bachelor's degree in Business, Marketing, Textiles, Engineering, or a related discipline.
- MBA/PGDM in Marketing or Business Development will be an advantage.

Experience
- 8–15 years of experience in B2B Sales / Business Development / key account management.
- Experience in textiles, Apparel, garments, Narrow Fabrics, Elastic Tapes, apparel accessories, trims, or related industries will be strongly preferred.
- Proven experience in acquiring and developing brands and institutional customers.
- A solid existing network within the Delhi–NCR apparel, fashion, sourcing, and garment industry will be an advantage.

Desired Skills
- B2B Sales & Business Development
- Brand Acquisition
- New Customer Onboarding
- Key Account Management
- Apparel & Textile Market Knowledge
- Customer Relationship Management
- Product Development & Sampling
- Commercial Negotiation
- Sales Pipeline Management
- Market Intelligence

We are looking for someone who is:
- Highly energetic and target-orientated
- Strong in field sales and customer meetings
- Confident in approaching senior decision-makers
- Excellent at relationship building
- Strong in follow-up and conversion
- Commercially aware and business-focused
- Self-driven with a strong ownership mindset
- Comfortable working independently in a field-based role

Travel Requirement The position involves regular local and regional travel across Delhi–NCR, including Delhi, Gurugram, Noida, Faridabad, Manesar, and surrounding industrial and business clusters. Why Join Premco Global Ltd.?

- Opportunity to build and lead brand acquisition in a high-growth market.
- Work with leading apparel, fashion, sportswear, and textile customers.
- Strong exposure to product development and innovative textile solutions.
- Opportunity to create and grow a high-value customer portfolio.
- Performance-driven environment with significant growth opportunities potential.
- Opportunity to contribute directly to Premco Global's India growth strategy.

📌 Business Manager (Mumbai)
🏢 Premco Global
📍 Mumbai