Business Development | ADAS & ARAS

Company: Sterling Tools Limited (STL)

Location: Bangalore / Pune / Delhi

Reporting to: Director

Experience: 8–12 years

Key Responsibilities

1. Business Development & Revenue Growth

- Develop and execute sales strategies for revenue, profitability and market share.
- Identify new business opportunities with Automotive OEMs, Tier-1 suppliers, EV manufacturers, CV manufacturers and mobility solution providers.
- Build sales pipeline and drive opportunity conversion.
- Lead RFQ, RFI and commercial proposal activities.
- Develop annual and long-term growth plans.

2. Key Account Management

- Manage strategic customer relationships.
- Act as primary commercial interface between customers and internal teams.
- Understand customer product roadmaps and identify ADAS technology deployment opportunities.
- Drive customer satisfaction, retention and executive-level engagement.

3. OEM & Automotive Industry Engagement

- Build relationships with OEM/Tier-1 decision-makers.
- Promote ADAS portfolio, engineering capabilities and technology solutions.
- Track industry trends, regulations and competition.
- Represent the company at trade shows, industry forums and customer events.

4. Strategic Sales Planning

- Develop market penetration strategies for Passenger Vehicles, Commercial Vehicles, Off-Highway and EV segments.
- Analyze market trends, competitors and customer requirements.
- Support product positioning, pricing and Go-to-Market (GTM) plans.

5. Commercial & Contract Management





- Lead commercial negotiations and contract finalization.
- Achieve target margins.
- Manage sales forecasting, budgeting and business planning.
- Monitor contract execution and customer commitments.

6. Cross-Functional Coordination

- Coordinate with R&D;, Program Management, Product Management, Finance and Operations.
- Support technical evaluations, product demonstrations, pilots and validation.
- Transition awarded projects from sales to execution.
- Handle customer concerns and escalations.

7. Team Leadership

- Lead and mentor Sales/BD professionals.
- Build customer-centric sales culture.
- Develop CRM and sales processes.
- Coach teams on consultative and solution-based selling.

Candidate Profile
- Qualification: B.E./B.Tech in Electronics, Electrical, Automotive, Mechanical, Mechatronics, CS or related field.
- MBA/PGDM: Sales, Marketing, Business Management or Strategy preferred.
- Experience: 8–12 years managing OEM/Tier-1 customer relationships.
- Strong exposure to Automotive Electronics, ADAS, Autonomous Driving, Embedded Systems, Vehicle Safety Systems or Mobility Solutions.
- Experience in large-value B2B sales and business development.
- Robust communication, presentation, stakeholder management and influencing skills.

Preferred industries: ADAS Technology, Automotive Electronics, Autonomous Vehicle Technology, Automotive OEMs, Tier-1 Automotive Suppliers, Automotive Software & Embedded Systems.

📌 Business Development Manager (Bengaluru)
🏢 Layam
📍 Bengaluru