Job Title: Brand Manager Content, Campaigns & Offline Marketing

Experience: 4-6 Years

Location: Gopalan Innovation Mall, Bangalore

Company: Gopalan Enterprises

Position Summary

Gopalan Enterprises is looking for a creative, organized and execution-focused Brand Manager to lead the brand's content, campaign planning and offline marketing initiatives. The role will be responsible for developing the brand calendar, managing content across channels, planning and executing marketing campaigns, and coordinating ATL/BTL and other offline brand activities across locations.

Candidate will be looking after our brands such as Grham Interiors, Gopalan Metals, Box Bites,Kaapikathe, Go-PestX. Cinemas Go-Bowl.

The ideal candidate should have robust brand sensibility, excellent project management skills and the ability to take campaigns from concept planning execution performance review.

Key Responsibilities

1. Brand & Content Management

• Develop and manage the monthly Brand & Content Calendar.
- Plan content themes across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Should be able to travel Across our Locations and Help Manage offline ATL & BTL Activities.
- Work closely with internal designers, content writers, video teams and external agencies.
- Ensure all content is aligned with the Grham Interiors brand positioning, tone and visual identity.
- Manage content requirements for projects, products, offers, customer stories, testimonials and brand initiatives.
- Identify relevant trends, occasions and opportunities for brand-led content.
- Review content quality, consistency and timely execution.

1. Campaign Management

• Plan and execute monthly, seasonal and project-specific marketing campaigns.
- Develop campaign concepts, communication themes, creatives and execution plans.
- Coordinate with design, digital, sales and external agencies for end-to-end campaign execution.
- Prepare campaign briefs with objectives, target audience, key messaging, deliverables and timelines.




- Ensure campaigns are executed within agreed timelines and budgets.
- Track campaign performance and prepare post-campaign reviews with key learnings.

1. Offline / ATL & BTL Activities

• Plan and execute offline marketing initiatives across Grham Interiors locations.
- Manage ATL, BTL, events, activations, exhibitions, outdoor branding and local marketing initiatives.
- Coordinate with vendors for printing, fabrication, branding, installations and event execution.
- Conduct site/location visits to ensure proper execution and brand visibility.
- Manage vendor negotiations, quotations, timelines and execution quality.
- Ensure all offline activities maintain consistent brand standards.

1. Brand Partnerships & Activations

• Identify opportunities for relevant brand collaborations, events and partnerships.
- Plan influencer, community and local activation opportunities in coordination with the digital team.
- Support launches, store/location activations and promotional events.
- Coordinate with internal stakeholders to ensure smooth execution.

1. Marketing Planning & Coordination

• Maintain an annual and monthly Marketing Activity Calendar.
- Coordinate activities between Marketing, Sales, Design, Digital and Business teams.
- Ensure all campaign and content deliverables are completed as per timelines.
- Maintain campaign documentation, vendor records and activity trackers.
- Manage multiple campaigns and activities simultaneously.

1. Performance & Reporting

• Track content and campaign performance across platforms.
- Review reach, engagement, leads, enquiries and other relevant KPIs.
- Prepare monthly Brand & Campaign Performance Reports.
- Conduct post-campaign analysis and recommend improvements.
- Ensure marketing activities are measured against defined objectives.

Required Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communications or related field.

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Note

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Candidates from Retail industry are preferred

📌 Brand Manager (Bengaluru)
🏢 Gopalan Enterprises
📍 Bengaluru