Job Title: BD Executive- Organic Lead generation and Client outreach

Location: Recent Delhi (In-office)

Experience: 2–3 years

Type: Full-time

About Us

NOIR & BLANCO is a performance marketing agency specialising in Google Ads for D2C ecommerce brands across India. We work with brands in jewellery, fashion, home decor, skincare, and lifestyle categories — managing Shopping campaigns, Search ads, and full-funnel Google strategies that drive measurable revenue growth.

We're a small, high-output team. Everyone here owns their work, thinks like a strategist, and executes like a specialist.

Key Responsibilities

1. Organic Lead Generation

* Research and identify potential international fashion brands, designers, boutiques, retailers, private labels, e-commerce brands, and sourcing companies.
- Generate leads organically through:
- Google
- LinkedIn
- Instagram
- Facebook
- Pinterest
- Fashion directories and industry platforms
- Brand websites
- Trade associations and business directories
- Other relevant online sources
- Identify the right decision-makers such as Founders, Designers, Creative Directors, Production Managers, Sourcing Managers, Buyers, and Procurement Heads.
- Build and continuously update a structured database of qualified prospects.
- Collect relevant information including company name, website, contact person, designation, email, phone/WhatsApp where available, social media handles, product category, location, and business potential.

1. Should be proficient in using tools like Apollo, Contact out, Linkedin Sakes navigator, etc

2. Client Outreach

* Conduct personalized cold outreach through email, LinkedIn, Instagram, WhatsApp and other relevant channels.
- Develop outreach messages based on the prospect’s brand, product range, aesthetic, price positioning, and manufacturing requirements.
- Introduce NOIR AND BLANCO and communicate our manufacturing capabilities effectively.




- Follow up consistently with prospects without being overly aggressive.
- Handle initial queries and coordinate with the senior BD/sales team for qualified opportunities.

1. Prospect Qualification

* Understand the prospect’s:
- Product category
- Manufacturing requirements
- Order quantities
- Target markets
- Price positioning
- Fabric requirements
- Embroidery/customization requirements
- Current sourcing/manufacturing setup
- Qualify leads based on their potential business value and likelihood of conversion.
- Prioritize high-potential prospects for further engagement.

1. Lead & CRM Management

* Maintain an accurate record of all leads and communication.
- Track:
- New leads generated
- Outreach completed
- Responses received
- Follow-ups
- Meetings/calls
- Sample inquiries
- Quotations
- Orders/conversions
- Ensure no qualified lead is lost due to missed or delayed follow-ups.
- Provide regular reports on lead-generation and outreach performance.

1. Relationship Building

* Build long-term relationships with prospective and existing international clients.
- Maintain professional communication throughout the sales cycle.
- Stay updated on prospects’ new collections, launches, hiring, expansion, and other business developments that may create manufacturing opportunities.

- * Re-engage dormant or previously contacted prospects with relevant and timely communication.

Ideal Candidate We are looking for someone who:

- Doesn’t wait for leads to come in but actively finds opportunities.
- Can look at a e-commerce or brand and quickly understand whether it could be a potential NOIR AND BLANCO client.
- Knows how to find the right person to contact within a company.
- Can write a personalized message instead of sending generic templates.
- Is comfortable with cold outreach and follow-ups.
- Has a strong sense of ownership and takes responsibility for converting prospects into opportunities.
- Is commercially driven and motivated by achieving measurable results.

📌 BD Executive- Organic Lead generation and Client outreach (Dwarka)
🏢 NOIR u0026 BLANCO | Shopify Plus Agency
📍 Dwarka