US Market | 100% Work From Home

Employer: Cicada Green Consultants Private Limited

Product: Redi4 – SaaS-based Business Continuity & Resilience Software

Location: Remote / Work From Home

Employment: Full time

Experience: 2–4 years

About the Role

Cicada Green Consultants Private Limited is looking for a motivated, proactive and self-driven professional to help us expand Redi4 , our SaaS-based software product, in the US market.

Redi4 is a SaaS platform supporting organizations in Business Continuity, Crisis Management, Incident Management and organizational resilience .

This is primarily a B2B Business Development & Lead Generation role , supported by digital marketing activities. The position is fully remote and involves online prospect research, LinkedIn outreach, email campaigns, lead generation, follow-ups and coordination of sales meetings.

The candidate will work on two parallel objectives:

1. Direct customer acquisition for Redi4 in the US

2. Identification and development of US-based business associates/channel partners

Digital marketing will be a supporting responsibility.

Key Responsibilities

1. B2B Business Development & Lead Generation — Primary Responsibility

- Research and identify potential customers for Redi4 in the US.
- Build and maintain a targeted database of prospective organizations and decision-makers.
- Conduct prospecting through LinkedIn, email and other online channels.
- Develop personalized outreach messages.
- Initiate conversations and generate interest in Redi4.
- Follow up systematically and qualify leads.
- Arrange introductory meetings and product demonstrations with relevant team members.
- Maintain an organized sales pipeline and accurate prospect records.
- Research competitors, industries and new market opportunities.
- Continuously improve lead-generation and outreach strategies.

1. US Partner & Business Associate Development

Identify US-based professionals and organizations already working in Business Continuity, Risk, Resilience, Crisis Management, Disaster Recovery, GRC or related fields who could potentially partner with us and offer Redi4 to their clients.

Potential partners may include

- Business Continuity consultants
- Risk & Resilience consultants
- Crisis Management / Disaster Recovery consultants
- GRC consultants
- Independent BCM professionals
- IT / Disaster Recovery service providers
- MSPs
- Specialized consulting firms

Responsibilities include:
- Identify and research potential partners.
- Initiate contact through LinkedIn, email and other online channels.
- Explain the potential value of partnering with Cicada Green Consultants and offering Redi4 to their customers.
- Qualify partners based on their services, customer base and market reach.
- Arrange introductory discussions and product demonstrations.
- Maintain a structured partner pipeline and follow up regularly.
- Identify potential referral, reseller, consulting/implementation or other partnership opportunities.
- Work with management during partnership discussions and onboarding.

The objective is to develop both a Direct Customer Pipeline and a Partner/Business Associate Pipeline.





1. LinkedIn & Digital Marketing

- Support and grow the company's LinkedIn presence.
- Identify relevant US-based professionals, organizations and industry communities.
- Assist in creating and distributing B2B content related to Business Continuity, Resilience, Crisis Management and Redi4.
- Convert existing material into LinkedIn posts and other marketing content.
- Support targeted email marketing campaigns.
- Explore online lead-generation channels and techniques.
- Monitor content/campaign performance and lead-generation metrics.

Digital marketing is a supporting responsibility. The primary focus is B2B business development, lead generation and partner development.

1. US Market Research

- Identify industries and organizations where Redi4 can provide value.
- Research relevant decision-makers and job roles.
- Research competitors and their positioning.
- Identify relevant industry associations, professional communities and online platforms.
- Share market insights and prospect feedback with management.

Required Experience & SkillsEssential
- 2–4 years of experience in B2B Business Development, Inside Sales, Lead Generation or International Sales.
- Experience in prospect research and outbound lead generation.
- Excellent written and spoken English.
- Strong professional communication skills.
- Comfortable communicating with international/US-based prospects.
- Strong LinkedIn prospecting skills.
- Comfortable with cold email and professional outreach.
- Ability to identify relevant decision-makers.
- Strong follow-up and relationship-building skills.
- Understanding of B2B sales and lead-generation processes.
- Comfortable working independently in a 100% remote environment.
- Good working knowledge of Google Workspace, spreadsheets and CRM systems.

Preferred
- Experience working with US-based clients/prospects .
- Experience selling SaaS, IT solutions, enterprise software, consulting or technology products/services.
- Experience with LinkedIn Sales Navigator .
- Experience with Apollo, ZoomInfo or similar prospecting platforms .
- Experience in LinkedIn/B2B content marketing and email marketing.
- Understanding of Business Continuity, Disaster Recovery, Risk Management, GRC or organizational resilience.
- Experience in international/remote sales.

What We Are Looking For We are looking for someone who is:
- Proactive and self-driven
- Comfortable with cold outreach and rejection
- Persistent with follow-ups
- Good at researching and identifying prospects
- Strong in written and verbal communication
- Comfortable interacting with senior professionals
- Curious and willing to learn a new SaaS product and industry
- Able to work independently without continuous supervision




- Comfortable experimenting with different approaches to generate leads
- Focused on actual business opportunities rather than merely social-media engagement

Performance Expectations The primary objective is to build a qualified US sales and partner pipeline for Redi4 . Performance will primarily be evaluated on:

- Quality of target-prospect research
- Relevant prospects identified
- Targeted outreach activity and response rates
- Qualified meetings generated
- Sales opportunities created
- Potential partners identified and engaged
- Partner discussions initiated
- Pipeline generated
- Conversion of opportunities into business
- Consistency and quality of follow-up

Social-media followers, likes and impressions will be secondary metrics.

Working Model

? 100% Work From Home The position is fully remote and primarily involves online business development and marketing.

The candidate should have a reliable internet connection, suitable WFH environment and the ability to work independently.

Flexibility to have reasonable overlap with US business hours will be required when communicating with prospects or attending meetings.

Additional Opportunity The primary responsibility will be development of Redi4 in the US market .

Depending on performance, workload and available bandwidth, the candidate may also support digital marketing and business development initiatives for other products developed/marketed by the company.

Compensation

Compensation will be discussed during the interview process based on experience, skills and suitability for the role.

Performance-based incentives may also be offered based on business-development outcomes.

Application Requirements

Please share your updated CV along with:

1. Current CTC
2. Expected CTC
3. Notice period / availability to join
4. Total years of experience in B2B Business Development / Inside Sales / Lead Generation
5. Experience working with US or international clients
6. Prospecting/sales tools used (LinkedIn Sales Navigator, Apollo, ZoomInfo, CRM etc.)
7. Brief description of your experience in generating B2B leads

Please mention your current CTC clearly. Candidates whose current compensation is substantially outside the range applicable to this position may not be considered for further rounds.

Selection Process

Shortlisted candidates may be asked to complete a short practical assignment related to US B2B lead generation and partner prospecting .

The assignment may involve

- Identifying potential US target companies for Redi4
- Identifying appropriate decision-makers
- Identifying potential US business associates
- Explaining why the selected prospects/partners are relevant
- Preparing a sample LinkedIn outreach message
- Preparing a sample cold email
- Proposing a basic prospecting approach

The purpose is to evaluate practical business-development ability rather than theoretical knowledge . Interested?

If you enjoy finding opportunities, starting conversations, building relationships and creating business from the ground up , we would love to hear from you.

Cicada Green Consultants Private Limited

📌 B Business Development & Digital Marketing Executive (India)
🏢 Cicada Green Consultants (P
📍 India