Function/Group:

Marketing

Experience:

5-8yrs

Location:

India

About Tally The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence.

Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination.

We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise.



We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It’s about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

We believe in

- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.

What You Will Own You will operate fluidly across both digital and assisted sales operations – from fully self-serve, campaign-driven purchases to inside-sales-led. You will gain broader exposure across e-commerce operations, digital marketing, and business operations.

You will own the technology stack behind these operations – CRM, AI tools, and other platforms – while also taking a strategic view of the entire process to identify gaps and drive improvements. The role spans both 0-to-1 initiatives and running existing programs, includes leading business reviews with management, and will play a key role as we expand inside sales operations into new geographies, including Kenya, UAE, and Saudi Arabia.

Where Your Expertise Meets Our Future

Business Ownership & Growth

- Own end-to-end online sales operations performance – across digital, self-serve journeys and assisted/inside-sales-led journeys.
- Drive strategy aligned with both immediate program needs and long-term expansion goals, including planned entry into new geographies (Kenya, UAE, Saudi Arabia).




- Continuously identify opportunities to improve revenue, conversion, and operational efficiency.

Cross-functional & Technology Oversight

- Own the technology stack powering sales operations – CRM, dialer platforms, AI tools, and related enablement systems.
- Work closely with digital marketing, e-commerce, product, and tech teams to ensure execution stays aligned to business objectives.
- Take a strategic, bird’s-eye view of the entire operation to identify gaps and drive process improvements.

Customer Experience & Conversion

- Drive improvements across the customer journey – from digital discovery and consideration to purchase, whether self-serve or assisted.
- Lead interventions on lead nurturing, query resolution, and personalization within the inside-sales-led journey.
- Support conversion-focused initiatives in partnership with digital marketing and e-commerce teams.

Program & Performance Management

- Balance 0-to-1 initiatives with running and optimizing existing programs.
- Lead business reviews with management, presenting data-driven recommendations on performance.
- Monitor operational and campaign performance, ensuring alignment with ROI and business goals.

Team Enablement

- Enable and guide inside sales and customer care teams toward performance and accountability.
- Foster a customer-first culture across teams supporting both digital and assisted sales journeys.
- Play a key role in scaling team structure and processes as we expand into recent markets.

The Scope of Your Influence

- Own and manage the technology stack behind sales operations – CRM, dialer systems, AI tools, and other enablement platforms.
- Take a strategic, bird’s-eye view of end-to-end sales operations to identify gaps and drive improvements.
- Lead business reviews with management, bringing data-driven insights and recommendations.
- Drive initiatives while also owning and running existing programs.
- Bridge digital (self-serve) and assisted (inside-sales-led) purchase journeys to ensure a fluid, consistent operation.
- Play a key role in scaling inside sales operations into new geographies, including Kenya, UAE, and Saudi Arabia.
- Collaborate closely with digital marketing, e-commerce, product, and tech teams to keep execution aligned to business goals.

📌 Associate Manager - E-commerce - Bangalore (Bengaluru)
🏢 Tally Solutions
📍 Bengaluru