Assistant Manager, Performance Marketing & Candidate Acquisition

Company: Layam Group

Location: Chennai Work from Office

Experience: 3-5 Years

Role Overview

Layam Group is looking for a hands-on Performance Marketing & Candidate Acquisition qualified who can drive:

- Large-scale ITI / Diploma candidate sourcing across India
- Rural and Tier 2 / Tier 3 candidate mobilisation
- B2B lead generation for Layam's staffing and recruitment services
- SEO, GEO and digital visibility

This is not a social-media posting role. We need someone who can personally run campaigns, generate leads and measure conversions.

Key Responsibilities

- Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn Ads and YouTube Ads
- Generate ITI, Diploma, apprentice and fresher candidate leads from rural and semi-urban locations across India
- Run state-wise and district-wise recruitment campaigns
- Build candidate pipelines through Facebook, Instagram, Google, YouTube, WhatsApp, Telegram and digital communities
- Support sourcing of both male and female candidates depending on client requirements
- Identify and target ITIs, polytechnics, skill centres, colleges and local employment networks
- Run vernacular / regional-language recruitment campaigns
- Generate B2B leads for Staffing,



Recruitment, Contract Manufacturing and GCC/GDC/ODC services
- Manage SEO, keyword research, Search Console and website traffic growth
- Support GEO / AI Search optimisation for ChatGPT, Gemini and Google AI visibility
- Track campaign performance using GA4, GTM, Meta Pixel and conversion tracking
- Optimise campaigns based on cost per eligible candidate, cost per joining and qualified business leads

Mandatory Skills

- Performance Marketing
- Google Ads
- Meta Ads
- Lead Generation
- Candidate Acquisition / Recruitment Marketing
- SEO
- GA4 / Google Analytics
- Google Tag Manager
- Conversion Tracking
- Campaign Optimisation

Preferred Skills

- LinkedIn Ads
- YouTube Ads
- Rural Recruitment
- ITI / Diploma Recruitment
- Bulk Hiring Campaigns
- WhatsApp Marketing
- Regional-language campaigns
- B2B Lead Generation
- GEO / Generative Engine Optimisation

Preferred Background Candidates from Digital Marketing Agencies, Staffing, Recruitment Marketing, Blue-Collar Hiring, EdTech, Skill Development or B2B Services will be preferred.

Key KPI: Actual qualified leads and successful candidate joinings, not just clicks, impressions, or followers.

📌 Assistant Manager, Performance Marketing & Candidate Acquisition (Chennai)
🏢 Layam
📍 Chennai