Performance Marketing Manager-

We are looking for an experienced and results-driven Performance Marketing Manager to plan, execute, and optimize digital marketing campaigns focused on lead generation, customer acquisition, conversions, and revenue growth.

Key Responsibilities
Develop and execute performance marketing strategies across digital channels.
Plan, launch, and optimize campaigns on Google Ads, Meta Ads, YouTube, and other relevant platforms.
Manage campaign budgets and ensure efficient allocation of marketing spend.
Monitor key metrics such as CPL, CPA, ROAS, CTR, conversion rate, and ROI.
Analyze campaign performance and implement data-driven optimization strategies.
Conduct A/B testing of creatives, audiences, landing pages, and ad copies.
Work closely with the creative and content teams to develop high-performing marketing assets.
Manage lead-generation campaigns and improve lead quality and conversion rates.
Track customer journeys and identify opportunities to improve campaign performance.
Prepare weekly and monthly performance reports for management.




Stay updated on digital advertising trends, platform changes, and emerging marketing technologies.
Identify recent acquisition channels and prospects for business growth.

Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
3+ years of experience in Performance Marketing / Digital Marketing preferred.
Strong hands-on experience with Google Ads and Meta Ads.
Good understanding of Google Analytics/GA4, conversion tracking, pixels, and reporting tools.
Solid analytical and problem-solving skills.
Experience managing marketing budgets and achieving measurable ROI.
Excellent communication and project-management skills.
Ability to work in a fast-paced, target-driven environment.

Preferred Skills

Google Ads | Meta Ads | GA4 | Lead Generation | Conversion Optimization | ROAS | ROI | CPL | CPA | A/B Testing | Remarketing | Analytics | Digital Strategy

Pay: ₹18,092.28 - ₹22,000.00 per month

Work Location: In person

📌 Performance Marketing Manager Kozhikode
🏢 Star World Electronies
📍 Kozhikode