Role & responsibilities:
Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
Monitor campaign performance daily and optimize for key metrics such as CPL, CPA, CTR, and ROAS.
Assist in audience targeting, segmentation, and retargeting strategies to improve conversion rates.
Coordinate with the creative and content team to develop high-converting ad creatives, copies, and landing pages.
Conduct A/B testing on ads, audiences, and landing pages to identify winning combinations.
Preferred candidate profile:
Basic understanding of paid advertising platforms like Google Ads, Meta Ads, or LinkedIn Ads with a learning mindset.
Solid analytical thinking with ability to interpret data and optimize campaigns for better performance
Positive communication and coordination skills to work effectively with creative, content, and sales teams