We are seeking a highly skilled and data-driven Performance Marketing Assistant Manager to plan, execute, and optimize digital campaigns across channels such as Google Ads, Meta Ads, and other paid media platforms. The ideal candidate will be hands-on with performance marketing, comfortable working with analytics and tracking tools, and capable of translating insights into actions that improve ROI, lead quality, and overall business growth.

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Key Responsibilities
Campaign Development & Optimization
· Plan, launch, and manage performance campaigns across Google, Meta, and other relevant platforms to achieve CPL/CPA and ROI targets.
· Continuously optimize campaigns through audience refinement, bidding strategies, creative testing, and funnel improvements.
· Set up and maintain conversion tracking, pixels, UTMs, and goal measurement to ensure accurate performance attribution.
· Design and run A/B tests (ad copies, audiences, landing pages) and present findings with explicit recommendations.
Data Analytics & Reporting
· Collect, organize,



and analyze campaign-level and channel-level data to identify trends, gaps, and growth prospects.
· Build and maintain performance dashboards/reports to share weekly and monthly results with stakeholders.
· Track and report on key metrics such as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offs using tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.
· Translate data into actionable insights to improve efficiency and scale.
Budget & Performance Management
· Assist in planning and distributing monthly/quarterly digital marketing budgets across channels based on goals and historical performance.
· Monitor daily spends to ensure alignment with budgets and pacing plans.
· Recommend reallocation of budgets across campaigns/channels to maximize business outcomes.
Competition & Industry Monitoring
· Conduct regular competitor and keyword/ad creative benchmarking to identify whitespace and n

📌 Performance Marketing Assistant Manager Bengaluru
🏢 Ceyone Marketing
📍 Bengaluru