Job DescriptionSenior Content Writer NRole Overview NWe are looking for a Senior Content Writer to join our Communications team and drive end-to-end lifecycle communications for Lending/Cross-Sell products. The role involves working closely with Product, Design, Research, and other cross-functional teams to create, execute, and optimize customer communication campaigns that drive engagement and conversions. NnResponsibilities Nn Develop communication strategies & monthly communication calendars for assigned products. N Create customer-facing content across channels such as WhatsApp, Push Notifications, SMS, Email & RCS. N Plan & execute communication experiments around content, channels, frequency, & audience segments. N Collaborate with Product teams to understand offerings and identify user segments for targeted campaigns.
N Work closely with Design teams to conceptualize & develop campaign creatives. N Monitor campaign performance, analyze results, & share key insights with stakeholders. N Continuously optimize campaigns to improve conversions & reduce campaign costs. NnnRequirements Nn 4+ years of experience in content, communications, CRM, or lifecycle marketing roles. N Solid writing and communication skills. N Familiarity with A/B testing and experimentation. N Working knowledge of automation platforms & user flows. Eg: Clevertap, Moengage, etc. N Customer-first mindset. N Analytical skills and comfortable working with campaign performance data. N Collaborative and growth mindset. N Fintech experience is aplus but not mandatory. Nn