REGIONAL MARKETING MANAGER – ASIA (APAC)

Industry – Manufacturing

Location - Bengaluru (Bangalore) – India

Department - Marketing

Language Fluency – English (written & spoken), French is an added advantage

Additional Asian languages are a strong advantage: Chinese, Japanese, Korean, Vietnamese, Thai

Reports To - Global Marketing Director

Any Direct Reportees - Social Media & Website Content Manager Asia

About the Company - Global player in Prototype Manufacturing & Low-Volume Production in

plastic & metal materials for all industrial sectors such as automotive, aerospace, defense, space

& telecommunications, robotics, medical, energy, automotive, etc.

With multiple subsidiaries, production sites, R&D; centers and sales offices across Europe and

Asia, the organisation is pursuing an ambitious international growth strategy driven by digital

marketing, local market penetration and brand authority.

Job Summary - Lead and coordinate all marketing and communication activities across Asian

markets (APAC including China, Japan, Korea, Southeast Asia, India and Oceania).

Your main mission is to:

- Deploy the global marketing strategy across Asia

- Strengthen brand visibility and industrial authority in regional markets

- Generate qualified B2B industrial leads

- Support local sales development and market penetration

In addition to strategic leadership, you will coordinate digital marketing, events, PR and

marketing communication initiatives across Asian markets.

Roles & Responsibilities –

Marketing Strategy & Regional Leadership

- Deploy and execute the global marketing and communication strategy across Asian Markets

- Supervise marketing activities across China, Japan, Korea, Vietnam, Singapore, Taiwan, India, Malaysia, Thailand, Australia and other APAC markets

- Ensure alignment between global marketing objectives and local execution

- Act as the main interface between Group management, Asian teams and external partners

- Manage cross-cultural communication and regional market adaptation

Asia Marketing Coordination

Coordinate marketing activities across Asian markets.

- Directly supervise the Social Media & Website Content Manager Asia, responsible for:

> o SEO strategy and organic visibility
>
>
> o Website content management
>
>
> o Social media communication across Asian platforms
>

- Ensure alignment between SEO, website content and social media strategy and the overall marketing objectives. objectives.

- Define priorities, objectives and KPIs for digital marketing performance.

- Coordinate marketing initiatives with external partners and regional stakeholders.





Digital Acquisition & Performance Management

Supervise digital marketing performance across global and regional search ecosystems across

Asia.

- Coordinate and supervise SEA activities outsourced to external partners, including:

> o Google Ads
>
>
> o Bing Ads
>
>
> o Baidu Ads (China)
>
>
> o Naver Ads (Korea)
>
>
> o Yahoo Japan Ads (Japan)
>

Responsibilities include:

- Coordination with external SEA agencies

- Monitoring campaign performance and ROI

- Defining regional acquisition priorities

- Ensuring alignment with overall marketing strategy

- Supervise SEO strategy and website optimization performed internally by the Social Media & Website Content Manager Asia, including search engines such as:

> o Google
>
>
> o Bing
>
>
> o Baidu (China)
>
>
> o Naver (Korea)
>
>
> o Yahoo Japan
>

- Supervise the development of GEO (Generative Engine Optimization) initiatives
performed internally by the Social Media & Website Content Manager Asia, to improve the company’s visibility across AI-driven search and generative platforms, including:

> o ChatGPT
>
>
> o Gemini
>
>
> o DeepSeek
>
>
> o Other emerging AI search and generative discovery platforms
>

- Monitor and optimize digital acquisition performance through:

> o Traffic generation
>
>
> o Lead generation
>
>
> o Conversion rates
>
>
> o Campaign ROI
>

Content Strategy & Localization

- Work closely with the Social Media & Website Content Manager Asia to ensure SEO optimization and content performance across Asian markets

- Ensure adaptation of English industrial content produced in Europe for Asian markets

- Oversee translation and localization of content into Chinese, Japanese, Korean and Southeast Asian languages

- Maintain brand consistency and technical accuracy across all channels

Events, Trade Shows & Customer Marketing

- Supervise and coordinate marketing events across Asia.

- Organisation of trade shows in China, Japan, Korea, Singapore, Thailand, India and other regional markets

- Coordination of technical customer events at client facilities

- Organisation of Tech Days and partner events

- Integration of events into the lead generation strategy

- Analysis of event performance and return on investment

Public Relations & Media Visibility





- Develop the organisation’s industrial visibility across Asian media ecosystems.

- Build relationships with industrial and economic media across Asia

- Manage press releases and regional media communication

- Coordinate interviews and visibility in digital press and TV channels

- Support communication around major milestones such as:

> o Investments
>
>
> o New facilities
>
>
> o Recent machines
>
>
> o Exhibitions and trade shows
>

Email Marketing & Lead Generation

Manage regional email marketing initiatives supporting marketing campaigns and events.

- Creation and management of newsletters and marketing campaigns

- Invitations to trade shows and technical events

- Monitoring campaign performance (open rates, click rates and engagement)

- Contribution to lead nurturing strategies

Marketing Materials & Sales Support

- Support regional sales teams through marketing communication assets adapted to Asian Markets.

- Creation and localization of brochures and marketing materials

- Development of sales presentations and marketing visuals

- Ensuring brand consistency across regional communication assets

Client References & Case Studies

- Promote the organisation’s industrial achievements across Asian markets.

- Identification of relevant customer projects

- Development of case studies and success stories

- Collection of customer testimonials

- These materials may be used in:

> o Marketing campaigns
>
>
> o Media relations
>
>
> o Social media communication
>
>
> o Commercial presentations
>

Market Intelligence & Competitive Analysis

Monitor industrial and marketing trends across Asian markets.

- Track competitor marketing initiatives

- Monitor industry communication strategies

- Identify new marketing opportunities and partnerships

- Provide insights to strengthen the company’s regional positioning

Required Knowledge & Skills -

- Strong expertise in B2B marketing and international marketing strategy

- Experience in event marketing and trade shows

- Experience in public relations and media communication

- Knowledge of email marketing and lead generation campaigns

- Ability to develop case studies and marketing content

- Marketing partnership development

- Market intelligence and competitive analysis

- Graphic design and visual content creation

- Visual editing and marketing asset production

- Photo retouching and graphic design tools (Adobe Suite, Canva or similar)

- Strong leadership, organisation and project management skills

- Ability to coordinate international teams and external partner

📌 Regional Marketing Manager Asia (APAC) (Bengaluru)
🏢 Important Group
📍 Bengaluru