- Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.

- Drive customer acquisition, website traffic, conversions, and revenue through performance marketing campaigns.

- Monitor and optimise campaigns based on ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rates.

- Manage campaign budgets and ensure effective utilisation of advertising spends.

- Identify opportunities to improve campaign performance and scale successful campaigns.

- Conduct A/B testing of ad creatives, audiences, messaging, campaigns, and landing pages.

- Work closely with the Creative and Content teams to develop performance-focused ad creatives and communication.

- Collaborate with the E-commerce and Marketing teams to optimise the customer journey and conversion funnel.

- Analyse campaign data and prepare regular performance reports with actionable insights.

- Monitor audience behaviour, campaign trends, and competitor activities to identify growth opportunities.

- Assist in developing and optimising marketing funnels and landing pages for better conversion.

- Stay updated with the latest paid media trends, platform updates, tools,



and digital marketing practices.

- Support the team in achieving monthly acquisition, revenue, and performance targets.

Requirements

- Minimum 1 year of experience in Performance Marketing / Paid Media / Digital Marketing.

- Hands-on experience with Google Ads and Meta Ads is mandatory.

- Strong understanding of PPC, paid social, campaign optimisation, and digital marketing funnels.

- Experience in managing and optimising advertising budgets.

- Good understanding of key performance metrics such as ROAS, ROI, CAC, CPL, CPA, CTR, CPC, and conversion rate.

- Experience with A/B testing and campaign experimentation.

- Solid analytical and problem-solving skills.

- Ability to interpret campaign data and convert insights into actionable improvements.

- Good communication and cross-functional collaboration skills.

- Experience in D2C, e-commerce, skincare, beauty, FMCG, or consumer brands will be an added advantage.

- Working knowledge of Google Analytics / GA4, Google Tag Manager, and Meta Business Manager will be preferred.

📌 Performance Marketing Executive (Ahmedabad)
🏢 Recognized
📍 Ahmedabad