Business Development Manager – Growth, Lead Generation & Performance Marketing

About the Opportunity

WeNext is a B2B technology product focused on scaling customer acquisition through outbound sales and performance-driven digital marketing. We are hiring a Business Development Manager who owns lead generation, Ads-based paid acquisition, and revenue pipeline growth.

This is an in office role in India, ideal for professionals who combine B2B sales execution with hands-on Paid Ads and growth marketing.

Role & Responsibilities

Lead Generation & Business Development

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Build predictable B2B pipelines through outbound and inbound channels.

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Prospect and qualify accounts using:

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LinkedIn Sales Navigator

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Cold email & automated sequences

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Manage CRM pipelines and improve MQL → SQL → Closure velocity.

Paid Ads & Performance Marketing (Core Responsibility)

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Plan, execute, and optimise Google and Meta Ads (Facebook & Instagram) campaigns end-to-end.

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Drive B2B lead generation through:

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Lead Forms

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Website conversion campaigns

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Retargeting and funnel-based ads

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Optimise campaigns for CPL, CPA, ROAS, and lead quality.

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Manage budgets, audience targeting, and A/B testing.

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Implement and monitor:

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Meta Pixel

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Conversion events

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UTMs and attribution tracking

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Manage and optimise:

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Google Ads (Search, Display, YouTube)

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LinkedIn Ads (B2B targeting)

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Coordinate landing pages and ad messaging for higher conversion rates.

Analytics, CRM & Optimisation

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Track performance using:

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GA4

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Meta Ads Manager

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Google Ads dashboards

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Maintain CRM data hygiene and reporting.

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Analyse CAC, LTV, pipeline contribution, and campaign ROI.

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Convert learnings into repeatable growth playbooks.

Must-Have Skills (2+ Years Experience)

Mandatory

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Paid Ads Manager (Facebook, Google & Instagram) — hands-on experience running and optimising lead generation and conversion campaigns.

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B2B lead generation through paid social channels.

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Experience man

📌 Business Development Manager – Lead Generation (Hyderabad)
🏢 Photonx technologies
📍 Hyderabad