Eligibility: 3+ years of relevant experience
Location: Worli, Mumbai
Qualification: MBA
Prior experience - Cardiovascular, renal or metabolic portfolio experience in Brand management
Key Responsibilities
Product & Brand Management
- Manage the brand, aligning with business goals and regional market demands.
- Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.
- Develop and execute strategies to strengthen brand equity, market positioning, and product performance.
Brand Strategy & Market Positioning
- Develop and implement differentiated brand strategies to build competitive advantage.
- Drive consistent, impactful, and customer-centric brand messaging across relevant communication channels.
- Translate market and customer insights into actionable brand strategies and initiatives.
Market Share & Business Growth
- Develop short- and long-term brand plans to deliver market share, sales, and growth objectives.
- Analyze sales performance, market trends,
and customer insights to refine strategies and maximize brand potential.
- Identify growth opportunities and recommend actions to improve product performance.
Creative Communication & Campaign Development
- Develop cutting-edge communication strategies tailored to healthcare professionals and/or patients.
- Lead the development and execution of in-clinic and out-of-clinic campaigns to strengthen product visibility, engagement, and disease/product awareness.
- Partner with creative and media agencies to develop compelling, insight-led communication and campaign assets.
- Leverage digital and omnichannel platforms to enhance customer engagement and campaign effectiveness.
Market Intelligence & Competitive Analysis
- Conduct regular competitor and market analysis using IQVIA/IMS, SMSRC, and other relevant market intelligence sources.
- Translate market intelligence into actionable insights to identify opportunities, anticipate thr