Job Description

We're Hiring: Creative Strategist – Performance Marketing

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Location: Chennai, Tamil Nadu

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Employment: Full-Time

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Work Mode: Primarily In-Office. Hybrid can be considered for strong candidates currently based outside Tamil Nadu.

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About Blubein

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Blubein creates clean-label, science-backed nutraceuticals built with transparency at the core. We're strengthening our performance creative engine and looking for someone who can develop, test, and optimize high-performing ad creatives across our product portfolio.

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The Role

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We're looking for a Creative Strategist – Performance Marketing to own the creative strategy and scripting pipeline for our paid ads.

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Your role will be to identify strong consumer insights, develop winning creative angles, write compelling hooks and scripts, and continuously improve creatives based on performance data.

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What You'll Do

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- Develop and test hooks, creative angles, and scripts for paid video ads
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- Write headlines, ad copy, and creative direction for static ads
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- Create briefs and scripts for UGC creators and influencers
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- Research competitors, customer reviews, trends, and consumer insights
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- Work with video editors and AI creative tools to develop production-ready ads
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- Analyze CTR, hook rate, and retention to improve future creatives
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- Build a library of proven hooks, scripts, and winning creative angles
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What We're Looking For

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- 2–4 years of experience in creative strategy, video scripting, direct-response copywriting, or performance marketing
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- Experience with D2C, health/wellness brands, nutraceuticals, or performance marketing agencies is preferred
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- Solid understanding of consumer psychology, hooks, storytelling, and direct-response copywriting
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- Ability to simplify complex product information into engaging and compliant advertising content
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- Comfortable using AI tools for research, ideation, and creative development
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- A stron

📌 Creative Strategist (Thoothukudi)
🏢 BluBein
📍 Thoothukudi