The purpose of this role is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Job Description – Account Manager, Paid Social (L30)
Experience: 4–9 years
Department: Digital Media / Performance Marketing
Role Level: L30 – Account Manager
Role Overview
We are looking for an experienced Paid Social Account Manager to independently manage end-to-end paid social campaigns across multiple platforms. The role requires robust expertise in campaign strategy, execution, optimisation, reporting and client/stakeholder management.
Key Responsibilities
- Plan, launch and manage end-to-end paid social campaigns aligned with client objectives and KPIs.
- Develop audience, platform, creative and budget strategies across the campaign lifecycle.
- Manage campaigns across platforms such as Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Pinterest Ads and X Ads.
- Perform audience research and build prospecting, retargeting and lookalike audience strategies.




- Monitor campaign performance and optimise budgets, bids, audiences, placements and creatives.
- Track and improve key metrics, including ROAS, CPA, CPL, CTR, CPC and conversion rate.
- Analyse performance data and provide actionable insights and recommendations.
- Prepare campaign reports, performance reviews and client presentations.
- Manage campaign pacing and ensure effective utilisation of media budgets.
- Collaborate with creative, analytics, strategy and account management teams.
- Work closely with clients and internal stakeholders to understand requirements and provide regular campaign updates.
- Identify performance issues and implement corrective actions promptly.
- Ensure campaign setup, tracking, naming conventions and reporting follow quality standards.
- Support and guide junior team members while reviewing their campaign execution.
- Stay updated on platform developments, privacy changes, measurement solut

📌 Account Manager (Chennai)
🏢 dentsu
📍 Chennai