Account Manager (Chennai)

Account Manager (Chennai)

27 Sep
|
dentsu
|
Chennai

27 Sep

dentsu

Chennai

The purpose of this role is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description:
Job Description – Account Manager, Paid Social (L30)
Experience: 4–9 years
Department: Digital Media / Performance Marketing
Role Level: L30 – Account Manager
Role Overview
We are looking for an experienced Paid Social Account Manager to independently manage end-to-end paid social campaigns across multiple platforms. The role requires robust expertise in campaign strategy, execution, optimisation, reporting and client/stakeholder management.
Key Responsibilities
- Plan, launch and manage end-to-end paid social campaigns aligned with client objectives and KPIs.
- Develop audience, platform, creative and budget strategies across the campaign lifecycle.
- Manage campaigns across platforms such as Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Pinterest Ads and X Ads.
- Perform audience research and build prospecting, retargeting and lookalike audience strategies.




- Monitor campaign performance and optimise budgets, bids, audiences, placements and creatives.
- Track and improve key metrics, including ROAS, CPA, CPL, CTR, CPC and conversion rate.
- Analyse performance data and provide actionable insights and recommendations.
- Prepare campaign reports, performance reviews and client presentations.
- Manage campaign pacing and ensure effective utilisation of media budgets.
- Collaborate with creative, analytics, strategy and account management teams.
- Work closely with clients and internal stakeholders to understand requirements and provide regular campaign updates.
- Identify performance issues and implement corrective actions promptly.
- Ensure campaign setup, tracking, naming conventions and reporting follow quality standards.
- Support and guide junior team members while reviewing their campaign execution.
- Stay updated on platform developments, privacy changes, measurement solut

📌 Account Manager (Chennai)
🏢 dentsu
📍 Chennai

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