Job Description
Job Title: Manager – Planning
nLocation: Worli, Mumbai (In office)
n

nRole Overview:
nWe are looking for a strategic and performance-driven Manager – Planning to lead media planning
ninitiatives and drive effective campaign execution. This role involves delivering impactful
nperformance campaigns and developing innovative media strategies, optimizing performance, and
nmanaging client relationships.
n

nKey Responsibilities:
n● Develop and execute comprehensive media plans aligned with campaign objectives.
n● Plan and strategize for D2C clients to achieve incremental revenue & ROAS
n● Plan and strategize media across Google & Meta platforms
n● Plan across multiple channels including display, social, video, search, and
nprogrammatic.
n● Optimize campaigns to ensure budget efficiency and performance.
n● Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights and
nimprovements.
n● Lead media mix optimization to maximize conversions, reach, engagement, and ROI.




n● Collaborate with cross-functional teams to ensure seamless campaign execution.
n● Build and manage relationships with media vendors and partners.
n● Act as the first point of contact for client escalations.
n● Drive innovation by exploring new media strategies and solutions.
n● Conduct industry and competitor analysis to enhance campaign effectiveness.
n● Lead team performance through mentoring, feedback, and hiring initiatives.
n● Ensure adherence to timelines, processes, and delivery standards.
n

nPreferred Skills:
n● 3-5 years of experience in handling performance for D2C brands
n● 6–8 years of experience in media planning or digital marketing.
n● Strong expertise in media planning, buying, and audience segmentation.
n● Certifications in Google and Meta platforms preferred.
n● Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms
n(ComScore, GWI, SimilarWeb).
n● Strong analytical, communication, and stakeholder management

📌 Media Manager (Mumbai)
🏢 The Starter Labs
📍 Mumbai